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#research

06
Mar
2020
Products

Beyond the click: Why we are establishing a qualitative measurement of advertising effectiveness as standard

In close cooperation with Brand Metrics, we are the first marketer Germany-wide to offer advertising partners an analysis of qualitative advertising data for free - even for small campaigns. We do this for a simple reason: Beyond clicks and page impressions, what counts most is the effect that the campaigns of the advertised brands have on the attitude and behaviour of their target audience. Air France has tested the Brand Lift Algorithm. They have found that it gives them wings.

#research#goodvertising#bestcase
10
Sep
2019
Trends

New study: How Germans tick financially

How do Germans invest their money? Are they even interested in financial markets? Where do they get investment information and do they really trust it? We asked these and more questions in a survey of more than 1,000 people.

#research
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