Beyond the click: Why we are establishing a qualitative measurement of advertising effectiveness as standard
In close cooperation with Brand Metrics, we are the first marketer Germany-wide to offer advertising partners an analysis of qualitative advertising data for free - even for small campaigns. We do this for a simple reason: Beyond clicks and page impressions, what counts most is the effect that the campaigns of the advertised brands have on the attitude and behaviour of their target audience. Air France has tested the Brand Lift Algorithm. They have found that it gives them wings.