Data & Targeting

Be closer

Targeting without personal data

Even today, we only reach between 40 and 60 percent of all users via classic cookie targeting - and the trend is falling. Nevertheless, the accurate targeting of digital advertising is becoming more and more relevant. We are convinced that goodvertising is possible without personal data. By linking clever technologies, we create a data pool that is unique and offer future-proof solutions for every advertising need. We handle our users' data with care and responsibility.

We support the IAB Transparency and Consent Framework v2.0

At BurdaForward, we believe in an Internet that protects the personal information of its users. We believe transparency is the best way to combat the threat of a loss of user trust, and are committed to the Interactive Advertising Bureau's (IAB) Transparency and Consent Framework (TCF) v2.0.  

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