Getting closer

Targeting without personal data

Even today, we only reach between 40 and 60 percent of all users via traditional cookie targeting - and the trend is downwards. Nevertheless, the accurate targeting of digital advertising is becoming increasingly relevant. We are convinced that goodvertising is also possible without personal data. By linking clever technologies, we create a data pool that is unique and offer future-proof solutions for every advertising need. We handle our users' data carefully and responsibly.

We support the IAB Transparency and Consent Framework v2.0

At BurdaForward, we believe in an internet that protects the personal data of its users. We believe that transparency is the best way to combat the impending loss of trust from our users and are committed to the Transparency and Consent Framework (TCF) v2.0 of the Interactive Advertising Bureau (IAB).

More information

Data and Targeting

Our solutions

Cookieless Targeting

With the help of our partner Emetriq, we make a prediction for the characteristics of users for whom cookies cannot be set based on users with a cookie history. This provides us with information on characteristics such as gender, status, age, profession and income.

Contextual Targeting

For personalized content, we thoroughly analyze the topic preferences of our users. We use the OVK's Contextual Standard, based on the IAB's taxonomy with over 700 categories. We transparently explain how the classification is carried out and publish exemplary and comprehensible classification results.

Documentation  Example