This is good news

We are the media house of the future

The purpose and soul of BurdaForward is good news: reliable, relevant and, above all, solution-orientated information that supports people in their everyday lives. This is what sets us apart from other media. We don't just report on problems, we always show ways to improve society and people's everyday lives. With our leading brands, we inspire more than one in two internet users in Germany.

Why BurdaForward?

Courage to innovate

We believe that in a time characterised by constant change, we also need new journalistic offerings. Offerings free from old habits. That is why we are already shaping the media of tomorrow using the latest technologies and artificial intelligence.

Common sense

At the heart of our daily work is our corporate purpose: we want to help all people in Germany to lead a better life with good news. To achieve this, we are breaking new ground while remaining true to our roots. After all, our parent company Hubert Burda Media has been driving journalistic and technological innovation for more than 110 years.

Dynamic Organisation

In order to think outside the box and create successful products that meet the core needs of our users and consumers, we are guided by the jobs-to-be-done framework. Our more than 800 colleagues are organised in interdisciplinary teams that work directly on solving a problem. What unites us are heart, mind and the shared joy of success.

We are driven by the desire to create concrete improvements for our users' everyday lives with our services. We combine solution-orientated journalism with innovative technology. And people are always at the centre of everything we do.
Tanja zu Waldeck
A new news experience

Constructive journalism

Constructive reporting is a matter close to our hearts. We don't just want to talk about problems, but also about solutions that can set an example for our society. We enrich our articles with fresh impulses, surprising facts and new perspectives. In this way, we want to move away from the perception that everything is bad - and away from news that consumers avoid because it is incriminating.

Our social misssion

Endless news

We stand for breadth and depth of content - without a paywall. Why is this so important to us? In a representative study, we found that more than 80 per cent of users prefer digital news offerings without paywalls. We are convinced that high-quality non-paid offerings are systemically relevant in the German news landscape and make an important contribution to a well-informed society.