Nearly 60 campaign accompanying studies for more than 48 customers from various industries and the opinion of 16,000 respondents give a clear picture: Native advertising is effective in all phases of the sales funnel.
What if online advertising was voluntary? In cooperation with DCORE we have investigated the new video format "Welect". A strong 93.9% of our users appreciate the voluntary nature of the format!
Our showroom shows unique brand integrations. We tell stories our users like and complete our strong news network.
2016: When more and more Overlays were hiding page content, marketers were fighting for advertising budgets and click rates, and users were keeping advertising with ad blockers at bay, we at BurdaForward Advertising began to rethink. While the display market was in competition for more and more advertising space and budgets, users had long since lost their interest. We understood: This situation requires more than just empty words of "User First" experiences. It's time to concentrate on what really counts: The user. Time for Goodvertising!
But how do you escape the battle for reach, traffic and fast turnover without losing users and clients?
Rigorous orientation towards the needs of users is not easy and requires courage. It requires rethinking. And at the same time it does not lessen the orientation towards the wishes of advertising clients and agencies. Only those who really approach the user and appreciate him will gain attention and sympathy. Precisely this is the goal of good advertising. "Goodvertising" can do that!
"We are convinced that many businesses have exciting messages that are interesting for users. That's why we integrate them into our news network as equal content partners."
Chief Marketing Officer
Advertising at BurdaForward
We are the first choice when holistic digital campaigns are required in a reliable environment of high-quality media brands. On our portals, businesses can support users through their advertising at any point of the customer journey as valuable advisors. The innovative integration possibilities are as multifaceted as our portals themselves. In addition to user-friendly display advertising, automated booking options via Programmatic, creative video formats and sales-promoting Performance solutions, our portfolio also includes emotional Branded Content. Our in-house content creation, the Partner Studio, provides full service for campaigns and ensures that each story becomes a fully fledged part of our news network and thus a complete success. Together with the strong BurdaForward brands and a portfolio of renowned partner brands such as FIT FOR FUN, XING and TV Spielfilm, we reach more than 37 million unique users and thus around two thirds of Internet users in Germany.