Corporate News
With Scholz, Habeck, Lindner, Lindner and Merz: Tijen Onaran and FOCUS online invite you to the “MUT” talk
FOCUS online and entrepreneur Tijen Onaran are continuing their joint video podcast following the success of the first series. Under the title “MUT - Der Deutschland Talk”, top representatives of political parties, business and science talk about their plan for a sustained upturn.
Ricarda Lang becomes a columnist for FOCUS online
Former Green Party co-chair Ricarda Lang is starting a column on FOCUS online. From December 2024, she will be presenting her views on current political issues and debates for the news portal. “Long-term thinking” is the name of the monthly column, in which she aims to take a constructive look ahead.
CHIP Network test 2024: Significant 5G progress and weak network coverage in German trains
CHIP and NET CHECK have once again examined the quality of German mobile networks. The test, which includes crowdsourcing data over an area of 235,000 square kilometers as well as hundreds of thousands of direct measurements with special equipment, shows that 5G expansion and network coverage in long-distance trains remain the key projects for the future. In addition, 1&1 is a new provider on the market whose network is still under construction.
BurdaForward commissions BCN as marketer
BurdaForward (including FOCUS online, BUNTE.de, CHIP.de, TVSpielfilm.de) is mandating BCN with the marketing of its entire digital portfolio as of January 1, 2025. BCN, which has been a joint venture between Hubert Burda Media, FUNKE Mediengruppe and Mediengruppe Klambt for almost a year, has gained eleven high-reach digital brands with this new mandate and is now responsible for over 300 media brands on the German market.
DMEXCO 2024: Innovation meets responsibility
DMEXCO 2024 in Cologne was a complete success. For two days, everything revolved around digital innovations and networking. One highlight: BurdaForward's open-air stand in the hustle and bustle of the trade fair. Here, the colleagues were able to present the entire spectrum of BurdaForward and enjoyed the large crowds. Inspiring talks and discussions by Co-CEO Lydia Rullkötter and Executive Director Sabrina Büchel rounded off the event.
“MUT” - FOCUS online launches video podcast series with Tijen Onaran
Courage meets vision: the new FOCUS Online video podcast “MUT - Der Deutschland-Talk” with Tijen Onaran sets an example. In conversation with top representatives from business and politics, entrepreneur Onaran takes an unbiased look at the situation: honest, direct and consistently in search of solutions.
“Generation Planet": Rolex relies on FOCUS online Earth for its climate campaign
A sustainable future in style: Rolex and FOCUS Online Earth are combining their strengths in the “Generation Planet” campaign, which focuses on innovative commitment to environmental protection. But what does this mean in concrete terms for our ecological efforts and how can this initiative actually initiate change?
GumGum live at DATALICIOUS: What chewing gum has to do with contextual advertising
Finally: An exciting DATALICIOUS episode is online. Experience the first live recording with podcast host Carsten Sander and Frank Sültmann, Head of Northern Europe at Gum Gum. Dive into the fascinating world of contextual advertising.
Philipp Brunner to leave BurdaForward
BurdaForward COO Philipp Brunner (46) has decided to leave the company on June 30, 2024. As CEO of CHIP, Brunner has been part of the management team of the Burda subsidiary since 2018 and in this role, has been responsible for the CHIP Group's online and print business.
Three weeks before the European Championship: DFB leaders visit the Sunyard
It's getting closer and closer! In less than three weeks, the European Football Championship will kick off in Germany. Preparations are underway and the tension is rising. The German Football Association (DFB) is also entering the hot phase with the training camp in Weimarer Land.
License for CHIP and CHIP FOTO-VIDEO magazines goes to Five Monkeys Media
The publishing house BurdaForward is awarding the license for two print magazines of the CHIP brand to the newly founded media house Five Monkeys Media. Both CHIP magazine and CHIP FOTO-VIDEO magazine will be published by the new licensee from April 1, 2024. All digital offerings of the CHIP brand will remain within BurdaForward GmbH, which includes CHIP.de as well as numerous well-known digital portals such as FOCUS online, BUNTE.de and TVSpielfilm PLUS.
EFAHRER.com presents the best solar companies in Germany
If you want to buy a solar system, you are spoiled for choice. All over Germany, Google and the like turn up numerous providers, from large companies to small service providers. To separate the wheat from the chaff, EFAHRER.com, Germany's largest portal for electromobility, has carried out a large-scale test. The aim: to find the best regional solar companies in Germany.
FOCUS online calls for applications for Constructive Award
The Constructive World Award from FOCUS online is entering the next round: The award ceremony will take place in June 2024 and journalists can now apply for the prize together with the people or companies behind their media contribution.
Solutions for society, nutrition & energy: BurdaForward at DLD Munich 24
In times of great challenges and technological innovations, DLD 2024 set an example for optimistic and constructive solutions to social problems under the motto "Dare to know!" last week. BurdaForward was part of the event.
Targeting strategies for targeted advertising with maximum success
How do you reach the right target group in a post-cookie world and make online campaigns a success? And what works best for this: contextual targeting, first- or third-party targeting? We got to the bottom of these questions in a case study centred around our in-house product "Der Kopfhörer".
Martin Lütgenau says goodbye to BurdaForward
Martin Lütgenau, Managing Director and Chief Marketing Officer of BurdaForward, is leaving the company amicably and at his own request on 31 March 2024. For more than 20 years, the digital manager has very successfully led the marketing business of the Burda subsidiary, which includes brands such as FOCUS online, CHIP, BUNTE.de and TV Spielfilm, in various managing director positions.
Sabrina Büchel elected to the OVK chairmanship
Last week, the members of the Online Marketers' Circle (OVK) in Hamburg elected their chairs for the next two years. Sabrina Büchel, Executive Director at BurdaForward, was unanimously elected to the six-person chairmanship. Alongside Ströer Digital, IQ Digital, Media Impact and Ad Alliance, Hubert Burda Media is now also represented in the OVK chairmanship for the first time.
CHIP network test 2023: 5G shows effect
Telekom, Vodafone or O2 - who is ahead in terms of network quality? To find out how network coverage in Germany is doing, measurement technicians once again traveled all over the country for CHIP. As part of the major network test, the team from partner NET CHECK covered more than 11,000 kilometers on foot, by car and by train and took measurements. One of the three networks tested provided a special surprise.
FOCUS online Earth co-operates with CIRCULAR REPUBLIC
Doing business successfully without depleting our planet's resources - that's what the cooperation between FOCUS online Earth and the UnternehmerTUM initiative CIRCULAR REPUBLIC is all about. Just in time for the first big CIRCULAR REPUBLIC FESTIVAL from 15-18 November, the news portal's climate portal is giving the topic of the circular economy the big stage as a media partner. FOCUS online is focussing on one very specific and constructive question: What can Germany do better and learn from others in order to successfully operate a resource-efficient circular economy?
StreamPicker: BurdaForward launches app for film and series fans
More clarity in the streaming flood: StreamPicker is the name of the app with which BurdaForward (including FOCUS online, CHIP, BUNTE.de, TVSpielfilm) is now launching a new information service for film and series fans. While the streaming market is consistently growing, the free app focuses on "class instead of mass". It provides its users with a selected and customised range of film and series recommendations and thus facilitates the search in the gigantic range of streaming services.
Come to stay - FOCUS online opens climate office
Yesterday, FOCUS online Earth's new climate office in Bad Neuenahr-Ahrweiler presented itself to the public with an opening ceremony. After the flood disaster in the Ahr valley in July 2021, the FOCUS online flood reporters reported on site for several months. "Came to stay" was the motto. Now this symbolic place has become the home address for a new brand.
Solutions instead of panic: The FOCUS online Earth newsletter
The climate crisis is undoubtedly one of the greatest challenges of our time. But while the news is often dominated by gloomy forecasts and negative developments, there are also glimmers of hope and possible solutions. This is precisely where the new FOCUS online Earth newsletter comes in.
Concentrated know-how on tour
Meeting exceptional people, having fun and absorbing useful specialist knowledge at the same time - that is the aim of BurdaForward's new lecture catalog. Tech, data, research, brand and advertising experts from the media and tech company share their knowledge and personal experiences with advertising agencies in interactive meeting formats.
Effective online advertising made easy: the BurdaForward Ad Manager
A customized campaign in seven steps: that's what the BurdaForward Ad Manager makes possible. With just a few clicks, small and large companies can target advertising messages on brands such as Focus online or Chip to up to 41 million people - quickly and easily, without sacrificing cost control and performance measurement.
OVK Contextual Standard: A Milestone for the Post-Cookie Era
In the near future, online advertising based on 3rd party cookies will no longer be possible. Alternatives, such as the "Sugarless" technology developed by BurdaForward, which works entirely without 3rd party cookies, cannot be established quickly across the market. For this, standards are needed that make contextual targeting applicable across the board. The Online-Vermarkterkreis (OVK) has now developed a standard for this form of online advertising - a milestone for the post-cookie era.
How advertising now makes meadows bloom
The digital publishing house BurdaForward (including FOCUS online, BUNTE.de, CHIP, TV Spielfilm) is cooperating with the Blühende Landschaft (NBL) network - and introducing an unusual form of incentive: For every sustainability campaign booked, 500 square meters of flowering meadow will be created with immediate effect. Companies such as the DHL Group and media agencies such as OMD Germany and Zenith support the campaign and have already secured their flower sponsorship.
Mission Female X BurdaForward: Together for empowerment and equal rights
Since March 2022, women have been publishing their knowledge on the topics of careers, entrepreneurship, networking and digital in weekly specialist articles on BurdaForward (including FOCUS online, CHIP.de, BUNTE.de). The special feature: In the texts, the women not only describe how they have made a career and founded companies - but also show relentlessly honestly what they have failed at or what taboos they have had to break.
BurdaForward launches “News to be Good” App
A news app that deliberately conveys news in such a way that its readers do not feel negatively burdened - that is the core of the new free offer from BurdaForward (including FOCUS online, BUNTE.de, CHIP, TV Spielfilm). The "News to be Good" app is intended to inform without alarming and to reach people who have limited their news consumption for these reasons.
