Germany, Your Opportunites
The way we see and shape the world is changing fundamentally with the coronavirus pandemic. This epochal crisis offers enormous opportunities - for each and every one of us and for our society. With its diverse portfolio of media brands, BurdaForward will address all areas of life where we can look optimistically towards the future. We are looking for answers to the questions that people are asking in the crisis and solutions for a country that is largely having to reinvent itself.
Testing in exceptional situations: The CHIP test center in remote work
The test center is the heart of CHIP. On more than 250 square meters, our experts normally put products of all kinds through their paces. Everywhere on the test area are TVs, laptops, e-scooters, grills and a wide variety of smart devices - but how are they tested in times of corona and remote work?
Constructively through the crisis
In April BurdaForward reached more than 41 million unique users for the second time in a row - that is two thirds of all German online users. With the highest-reach news service FOCUS Online and a strong platform of user-centred special interest portals, we are supporting the corona crisis with reliable reporting.
100 artists, 1 good cause
We can get lost in music. Music can make us cry. It can drive us to top performance in sports. It catches us, makes us happy or comforts us. Music carries and accompanies us through all situations in life. That is why we want to do good together with fantastic artists and the FOCUS Online #CoronaCare campaign and do good
Church@Home: Celebrate Easter with #CoronaCare
All over Germany millions of people flock to church at Easter. But during the coronavirus crisis, places of worship must remain closed. FOCUS Online, Bayerischer Rundfunk and DOMRADIO provide livestreams of Easter Masses, thus bringing the church services home.
CHIP crowns Switzerland's best mobile network
Even in difficult times, the Swiss remain ahead in mobile telephony and have the best mobile phone networks in the DACH region. This is reflected in the results of the extensive test conducted by CHIP and NET CHECK. In 2020 the race was particularly close: Swisscom triumphs ahead of Sunrise and Salt.
CHIP determines the most reliable Internet provider
As a consumer expert, CHIP has for the first time evaluated the data speed of German Internet providers. It was examined whether the providers actually deliver the data rates promised in advertising and product information sheets to the user. The test method is based thereby on genuine data of consumers, who were asked in the context of the CHIP Speedtests. Thus the most reliable provider could be determined.
How virtual meetings work better
Just under two weeks ago, all of BurdaForward was relocated from our offices in Germany and Italy to several 100 small home offices in order to protect colleagues from infection with the corona virus and prevent it from spreading. This measure came as no surprise, and yet a few challenges lurk in the home office - such as holding meetings.
A newsroom in the Corona crisis
The corona pandemic is keeping people around the world on tenterhooks, causing uncertainty and awakening the need for reliable information. Digital news portals such as FOCUS Online have a fundamental role to play in crisis situations like this. What is happening behind the scenes? How does the editorial team cope with this extraordinary news situation under the difficult working conditions it entails?
"Eliminating fears and worries without trivializing"
Since one week FOCUS Online and a team of experts have been answering the most common questions about coronavirus in a digital consultation hour - live and in constant exchange with infectiologists, virologists and other specialists. Already in this time the portal reached with the consulting hour on focus.de over one million humans, daily several hundred Mails arrive with the editorship.
Extreme folding test: CHIP assesses the Samsung Galaxy Z Flip
With the Galaxy Z Flip, Samsung has launched a new folding smartphone. The company has learned from the mistakes of the predecessor model, the Galaxy Fold. Among other improvements, the Galaxy Z Flip is now even more robust. We carefully assessed the Samsung Galaxy Z Flip in CHIP's test center. Our home-made Lego folding machine was deployed for the second time.
Beyond the click: Why we are establishing a qualitative measurement of advertising effectiveness as standard
In close cooperation with Brand Metrics, we are the first marketer Germany-wide to offer advertising partners an analysis of qualitative advertising data for free - even for small campaigns. We do this for a simple reason: Beyond clicks and page impressions, what counts most is the effect that the campaigns of the advertised brands have on the attitude and behaviour of their target audience. Air France has tested the Brand Lift Algorithm. They have found that it gives them wings.
Number 1 for almost 37 million people
In February 2020, four of the eight BurdaForward portals - FOCUS Online, CHIP.de, NetMoms and Finanzen100 - top the AGOF competition ranking. These brands are the leaders in their respective subject areas, reaching a total of 36.73 million people*. But who are the faces and what are the strategies behind these top portals? We present their recipes for success.
80th birthday of Hubert Burda in Munich
The publisher Hubert Burda celebrated his 80th birthday on Monday at the Group's location in Arabellastraße. Hundreds of employees and numerous guests of honour, including the Bavarian Minister President Markus Söder, Munich's Lord Mayor Dieter Reiter, CSU honorary member Edmund Stoiber, actor Fritz Wepper, composer Eberhard Schoener and former McKinsey boss Herbert Henzler celebrated this special day with Burda.
FOCUS in the course of time
Florian Festl and Markus Krischer hosted the third FOCUS Dinner Talk on 30 January. Under the moderation of Susann Atwell, the FOCUS makers discussed questions about the future of the media industry, talked about changes in journalistic work and outlined the cooperation between the print and digital editorial teams under the common umbrella of the FOCUS brand. Marketing decision-makers from all sectors accepted the invitation to Düsseldorf's star restaurant Dr. Kosch.
Peter Maffay talks about the emotional return to his native Romania
First chance, second chance, missed chance. For the third episode of the FOCUS online format "Talking Good", presenter Cherno Jobatey welcomes a renowned entertainer. Peter Maffay talks about his native Romania – and explains, why the country he fled as a child is like another world.
Millions of users help testing
In CHIP's tenth mobile network test, 2.6 billion user data were included for the first time in order to assess network quality and coverage. The experts covered more than 10,000 kilometers with test cars and on foot through Germany and evaluated smartphone data from more than 2 million users. The result: Deutsche Telekom is ahead by a nose - whether 4G, 3G or 2G.
Hack, Hack, Hurra!
Was 2018 als Deutschlands größte Hacker School mit mehr als 200 Schülerinnen und Schülern in der Münchner Kunsthalle begonnen hat, setzen wir nun von Zeit zu Zeit in unseren eigenen Büroräumen fort. Gemeinsam mit der Hacker School bringen wir Kindern das Programmieren bei und bereiten sie auf die digitale Zukunft vor - denn digitale Bildung ist unsere Herzensangelegenheit.
LUMEO is born!
CHIP FOTO-VIDEO has launched a new digital magazine for all photography enthusiasts: LUMEO. Every other Tuesday, the CHIP team publishes practical photo tips, expert technology assessments, exciting background stories and the world’s best photos in this new digital supplement.
Thank you, dear NetMoms!
We thank you, dear NetMoms. Thank you for trusting us when you seek advice for the daily challenges of life with children. Thank you for exchanging ideas with our fantastic community and sharing your own experiences. In October, NetMoms climbed to the top spot of German parent portals.
The Samsung Galaxy Fold in the CHIP Endurance Test
Using custom-developed equipment, CHIP checked the world's first folding cell phone in its in-house test center. The result of the assessment was a surprise: the bendable display survives the 200,000 bending processes promised by the manufacturer Samsung without damage, but the hinge reveals audible signs of wear.
“Talking Good” with Olaf Scholz
It is finally here! The first “Talking Good” episode is available to watch on FOCUS Online. In the pilot of the new video format, moderator Cherno Jobatey enters into a dialogue with Germany’s Vice-Chancellor and Finance Minister Olaf Scholz. Together, they discuss solidarity and social responsibility.
CHIP 365 advises consumers
We would like to introduce you to CHIP 365, the new brand from CHIP. For each product and each of the 365 days of the year, CHIP publishes independent test reports and expert tips in the newly created consumer area – even for products without digital or technical reference.
Finanzen100 climbs to top spot
For the first time ever, Finanzen100 tops the competitive ranking of finance portals with 5.12 million unique users in the month of July, thus banishing finanzen.net to second place with a lead of more than 700,000 unique users. In addition to CHIP and FOCUS Online, BurdaForward now has a third market leader in its portfolio.
Tesla Model 3 has the most longevity in value
After four years, the Tesla Model 3 has the highest percentage residual value and is therefore the winner of the "residual value giants" 2023/1. This result of the comparison carried out by FOCUS Online and Bähr & Fess is published today by the electric mobility portal EFAHRER.com.
BurdaForward goes Italy
It’s settled! We are opening BurdaForward's first international office in the Italian port city of Bari. For our market entry in Italy we are receiving support from our partner, the Fincons Group, a leading management consultancy in the IT sector with more than 36 years of experience in the international market.
CHIP tests mowing robots
Easy to use and good for the environment: with the use of precise sensor technology, mowing robots help to create a hard-wearing and species-rich meadow. They mulch, cut and fertilize the lawn at the same time. CHIP tested seven devices ranging from 650 euros to 2,137 euros. Two candidates achieved very good results.
Flower delivery services under the microscope
A few lesser known online florists are leaving discounters and market leaders behind, according to a new market study conducted by CHIP’s test center. Blumeldeal claims first place by a narrow margin, gaining a very good grade of 1.4 on the German school grade scale (1=very good, 6=deficient). The test winner, as well as second-placed Valentins (likewise 1.4), FloraQueen (1.6) and Bloom&Wild (1.9), benefit from the freshness and longevity of their flower bouquets.
The test results are in: Switzerland has DACH’s best network
Swisscom and Sunrise are setting standards for mobile networks in Germany and Austria. This is shown by the current CHIP network test, which the experts of the technology magazine and consumer portal have again carried out with their partner NET CHECK. The cross-national comparison proves that the Swiss networks are convincing in terms of their high reliability for telephoning and surfing the mobile web.
And the Photos Lived Happily Ever After
Capturing the best day of your life with the most beautiful pictures is a special challenge for bridal couples and their photographers. For the groom and bride, the “I do” in front of the altar and the wedding reception are once-in-a-lifetime moments that cannot be repeated. CHIP FOTO-VIDEO offers practical advice for the perfect shots of your wedding day.
Coffee, Clients, Content
"What is the most relevant topic for you in the field of content marketing right now?" This question greeted visitors of Europe's largest content marketing event at our booth. Journalists from the FOCUS Online editorial team, SEO specialists, content strategists and experts from the fields of social media and performance advertising were available to answer questions from guests.
Network test Austria: T-Mobile at the top
Traditionally, Austria's mobile networks are fast, well developed and inexpensive. Since 2018, all network operators have improved noticeably once again. This is confirmed by the network test conducted by CHIP together with the experts from NET CHECK.
Photo journey through the insect kingdom
Showing small things in a big way: That's the art of macro photography. The insect kingdom is a classic field of experimentation with an overwhelming range of motifs. At present, around 33,000 different species still live in Germany. CHIP PHOTO-VIDEO shows how to stage these little animals in front of the lens with patience and sensitivity as well as the right technique.
FOCUS Online starts "security report"
FOCUS Online is intensively dealing with the socially extremely relevant topic of internal security in a very deep and broad-based series. Under the title "Security Report Germany", the news portal will be publishing regular content on this topic in Germany from today.
Journalists in conversation with FOCUS
FOCUS Online and FOCUS Magazine co-hosted the second industry leaders’ meeting of their new event series “FOCUS Dinner Talk” in Munich. The event for customers and colleagues was moderated by Susann Atwell. BurdaForward’s COO Daniel Steil, FOCUS Online’s chief editor Florian Festl and FOCUS Magazine’s deputy editor Markus Krischer discussed the future of journalism, changes in editorial work and the consumption of news.
Network test 2018: O2 catches up
O2 is slowly but surely becoming a serious alternative to Telekom and Vodafone: In 2018, CHIP and its partner NET CHECK will once again put the quality of German network operators under the microscope. The measurements were carried out by four teams - two of them travelled by car, the other two completed the test on foot and by train.
CHIP takes a deeper look at online banks
Online banking has long become the norm: According to a survey by the opinion research institute GfK, one in two Germans is committed to online banking. For the 2018 Online Bank Test, CHIP examined the service quality of 14 national banks and eight regional institutions.
Engaged View is the new click
The "Engaged View" is the new currency for measuring the success of content campaigns, because clicks and website visits alone have long been a thing of the past. The decisive factor is the effect the content really has on the viewer and whether the viewer manages to attract attention and retain interest.
Happy Birthday CHIP
On September 7, 1978, the first CHIP was published in magazine stores. The technical and consumer medium is celebrating this anniversary with a comprehensive anniversary edition, which will be available from 7 September, exactly 40 years after its first publication. For four decades, the brand has accompanied and shaped digital development in Germany.
Award for The Weather Channel
At the end of 2015, we brought the US weather portal The Weather Channel to Germany. Now the Weather Channel has landed at number one of the most respected media in the USA. This is the result of a recent survey of around 1000 US citizens conducted by the Ipsos opinion research institute.
How BACARDÍ bets on the right card
Greater reach for organic social media posts: Social cards transfer existing campaigns on the social web to the environment of BurdaForward brands such as FOCUS Online and CHIP. For this purpose, photos, videos and links on Facebook, Instagram and Twitter are inserted into existing display ad slots on the publisher's pages. Our launch partner is the rum brand BACARDÍ.
Influencer Marketing with Brands You Love
Brands You Love is Germany's largest influencer platform. Since its launch in November 2017 it has been linking both small micro-influencers and social media stars with the strong media brands from Burda. Now the platform is expanding its marketing together with BurdaForward - because more and more advertisers are discovering influencer marketing as an effective tool for their brands and products.
The Future of Journalism
Last week, FOCUS Online and FOCUS Magazine hosted dinner for media industry leaders in Hamburg. FOCUS Online’s editor-in-chief Daniel Steil and FOCUS Magazine’s deputy editor Markus Krischer discussed the future of journalism with clients, agencies and colleagues. Susanne Atwell guided the group through the evening.
EFAHRER.com pursues motion
CHIP, Germany's largest technology community, is launching a new online mediation portal for electric mobility: EFAHRER.com. Under the direction of Dr. Markus Höllmüller, the portal will focus on independent, neutral vehicle comparisons, editorial consulting expertise and background reports on the trend topic of e-mobility.
Germany's largest hacker school
Shaping the future with digital know-how: The technology and consumer portal CHIP has taken its 40th anniversary as an opportunity to organize the largest hacker school in Germany. Around 200 students spent a day in Munich learning about the world of bits and bytes. They were guided by the Hamburg Hacker School and forty software developers from BurdaForward.