Estate agent check: CHIP puts estate agents under the microscope
For a successful sale, it is all the more important to find the right estate agent. But in addition to experienced professionals, there are also "black sheep". Germany's largest consumer portal CHIP, together with the Munich-based start-up ProperBird, has now investigated more than 15,000 estate agents and, after intensive preliminary work, awarded the new "TOP Broker" award to the 25 percent of the best German estate agents.
How Corona is changing the investment behaviour of Germans
Die Risikobereitschaft der Deutschen wächst, wenn es um Investments geht. Die BurdaForward Finance Studie 2021 deckt auf, welche Bedürfnisse deutsche Anleger in Krisenzeiten haben und wie dramatisch sie die Folgen der Pandemie für die wirtschaftliche Situation in Deutschland einschätzen.
Great participant satisfaction at the second BurdaForward Finance Day
On a satisfaction scale of 1-10, the BurdaForward webinar team achieved a proud 9 points - a balance that testifies to the success of the second Finance Day on 17 April. This was the second time that FOCUS Online and Finanzen100 were able to inspire with a webinar day on the topic of finance.
Start small, think big: Our World Earth Day
"Promoting development, protecting the climate" - this is the motto under which BurdaForward launched World Earth Day as part of a large-scale cooperation with the BMZ (German Federal Ministry for Economic Cooperation and Development) and the Alliance for Climate and Development Foundation. On its in-house digital portals such as FOCUS Online, CHIP.de or Bunte.de, the Munich-based publisher impressively shows what politicians are up to and what each and every one of us can do now in the fight against climate change.
Why self-tests should be part of everyday office life
This week, the decision was made: companies are now obliged to offer their employees Corona tests at least once a week. The procedure, which is a challenge for many companies, has been part of everyday life at BurdaForward for weeks - a good occasion to share experiences and motivate people to take this step.
FOCUS Online becomes more constructive with AI
FOCUS Online is the first German news portal to use an in-house developed tool based on artificial intelligence to make its content more constructive in the long term. The "Constructive Score" acts as a new metric in the daily editorial routine of FOCUS Online and provides the BurdaForward brand with live information about how solution-oriented the content on the portal is designed. With success: on the FOCUS Online homepage alone, the articles have increased in their constructiveness by more than 10 percent since the score went live in the middle of last year.
10 hours "on air": Work-Life-Day inspires BurdaForwarder
Inspiration, entertainment, knowledge transfer, relaxation, networking - and all that away from the daily business routine. With the Work-Life-Day on February 25, 2021, BurdaForward dedicated a 10-hour live program to its own colleagues. Colleagues, artists, athletes, coaches and celebrities such as Peter Maffay, Tim Mälzer, Fabian Hambüchen and Jan Frodeno created 17 colorful sessions around the topic of work-life balance.
Olaf Scholz visits BurdaForward
In a good mood, determined, focused. This is how Vice Chancellor Olaf Scholz appeared during his visit to Munich last week. The candidate for chancellor took time for an open conversation with the BurdaForward colleagues and answered their questions about the pandemic fight, the upcoming election campaign and shared his very personal view on the developments in the country.
BurdaForward launches Covid19 risk calculator
How safe is my office? How does the risk of infection change if I ventilate regularly? And does the type of mouth-nose protection really make that much difference? There is a lot of uncertainty about the risk of infection from Covid19. With the Covid19 risk calculator (CRR for short) from the publisher BurdaForward (including FOCUS Online, CHIP.de, TV SPIELFILM and BUNTE.de), users can now individually calculate how high their risk of infection is.
BurdaForward and wir-liefern.org support retailers in the lockdown
The extended lockdown is causing existential difficulties for more and more retailers in Germany. For almost three months now, retail shops have been closed due to the Corona pandemic. And there are still many retailers without a substantial online presence. This is where the joint campaign by wir-liefern.org and BurdaForward comes in.
CHIP.de celebrates 25th birthday
On 15 February 1996 at 12 o'clock sharp, the time had come: CHIP.de went online as an offshoot of the oldest German PC magazine on the World Wide Web. Today, CHIP is the market leader in the field of technology portals and the most trusted source for more than 24 million users when it comes to products and services in their everyday lives.
Your vaccination update: More clarity in the Corona chaos
Overloaded hotlines, opaque online tools, contradictory information and questionable appointment processes - the vaccination chaos is costing many people in Germany a lot of energy and nerves. BurdaForward joins forces to counteract this and shows its users the safest way to get their Corona vaccination in a reliable and comprehensible way.
IT companies in check: CHIP awards the best employers for IT professionals
Anyone with training in the IT sector is in great demand on the labour market. But the size of the offer leaves the employee spoilt for choice. In a study, CHIP and GreatJobs.org analysed the job landscape in Germany and awarded the top employers for IT professionals with the CHIP test seal.
BurdaForward inspires 16,000 participants at the finance webinar with tech expert Frank Thelen
On first of February, FOCUS Online and Finanzen100 hosted the 20th finance webinar with investor and tech expert Frank Thelen and looked at the world of tomorrow with 16,000 participants. BurdaForward is thus growing to become the largest provider of digital financial seminars and is virtually filling Germany's major halls: another 15 events are planned until the end of March, including "The big tax week" by FOCUS Online.
Joining forces against the Corona Blues
Usually, Advent is a time of coming together. This year, however, people are encouraged to isolate themselves and keep their distance. The lockdown is hitting Germany hard. How can we nevertheless help people feel hope, feel less lonely and move closer together, at least a little, from within their own four walls at home? That's what colleagues at BurdaForward asked themselves. Joining forces, the teams went on air on this fourth Sunday of Advent on Focus Online, Bunte.de, Chip, TV Spielfilm, FitForFun and the other portals in a nine-hour livestream.
Saying thank you & help children in need
2020 will long be remembered as extraordinary and particularly challenging. Now the end of the year is approaching in big steps - time to say thank you to companions. This time, advertising partners of BurdaForward can choose their own Christmas surprise and do good with a donation to the Tribute to Bambi Foundation.
The promise: The birth of Sinfoglesia
During a life-threatening illness eight years ago, the Cologne composer and producer Christoph Siemons finds hope, strength and new courage to face life in his faith and makes a very special promise to God. This is how Sinfoglesia was born - an ensemble of more than 100 musicians. The album "Das Versprechen" will be released on 4 December 2020.
New Work: Short-term corona concept or long-term work model?
Germany works out of home office. When everything started in March 2020, everyone was acting in survival mode. Now the long-term nature of the remote working concept is in demand. Many companies are preparing for longer home offices. Because one factor that has changed since the first lockdown is the ability to plan.
Who will win the advertising campaign worth 50,000 euros?
At BurdaForward we have been successfully implementing native advertising on our portals FOCUS Online, CHIP, NetMoms and Finanzen100 for six years now. This year we celebrated the 1,000th implementation! For this reason, we are giving away a branding campaign worth 50,000 euros to a young company that thinks as constructively as we do.
CHIP Net test: How crisis-proof are Germany's mobile networks?
The year 2020 was also a test for the German mobile networks. The introduction of 5G, stricter conditions imposed by the Federal Network Agency and the pandemic did not make things easy for network providers. Together with its partner NET CHECK, CHIP has been investigating the particular dynamics of this year and the effects on mobile networks in Germany. The conclusion of this year's major network test is that all three mobile networks have made a big leap compared to the previous year.
More than 5.000 participants at Germany's largest digital finance day of BurdaForward
Thinking big, implementing fast and disruptively moving the market - this is what BurdaForward (including FOCUS Online, CHIP, BUNTE, TV Spielfilm, Finanzen100) achieved with the largest digital finance day in Germany. For one day, 27 financial experts on three stages gave the more than 5,000 participants valuable tips on pensions, real estate and shares and also answered individual financial questions live. By publishing the most exciting video excerpts of the presentations, FOCUS Online was able to reach an additional 100,000 people with the day's content.
Huge #CoronaCare campaign: FOCUS Online goes live for 12 hours on "Home Sunday"
Loneliness, uncertainty, financial hardship: the crisis is getting on people's nerves. This is why FOCUS Online has teamed up with BUNTE.de, CHIP.de, Finanzen100, NetMoms, FIT FOR FUN, TV SPIELFILM and TV TODAY to compose a 12-hour live programme against the lockdown blues: This Sunday will be a "Home Sunday", which will give people in Germany courage and joy! The news portal goes on air with formats that offer support to individuals in the crisis. In addition to mental coaching, financial tips and workouts, entertaining things are brought into homes and flats.
BurdaForward strengthens its position as a digital publisher
With a reach of 45 million unique users and 33 million magazine readers per month, Hubert Burda Media is one of the largest providers of journalistic content in Germany. Together, Burda Media reaches almost 75 percent of the German population aged 16 and over.
The issue with 5G technology
The need for fast connections is greater than ever. For the 5G rollout, Telekom and Vodafone are relying on frequency sharing with LTE. The problem: no cell phone can cope perfectly with this - and that even applies to the network operators' official tariff smartphones. Our CHIP test center examined the current 5G Smartphones on heart and kidneys. The result? A Smartphone, which functions equally optimally in all German 5G nets, is missing up-to-date.
"fit4future" Award for BurdaForward CCO Daniel Steil
At the annual charity gala of the Cleven Foundation, BurdaForward-CCO and former FOCUS Online Editor-in-Chief Daniel Steil was awarded the "fit4future" Honorary Award. Steil is a "man of the word" who makes a difference, emphasizes foundation chairman Robert Lübenoff in his laudation.
Native Advertising at BurdaForward: From hype to an established revenue model for publishers
Six years ago, we set out on almost unknown territory - and today we have reached the 1000th Native Advertising booking! We want to celebrate this and use it as an opportunity to support a young company that thinks as constructively as we do: We are giving away a native branding campaign worth 50,000 Euros!
Smart technology conquers home: CHIP distinguishes the best offerers
From coffee machines, refrigerators and vacuum cleaners to washing machines: digitalization has conquered the household. One-fifth of all Germans already attach great importance to smart technology at home - and as demand increases, so does the number of services on offer. Which of the many offerers enjoy the confidence of the German consumers, CHIP in a representative study analyzed. The prominent offerers were distinguished with the CHIP test seal.
"Sugarless": The advertising revolution for the post-cookie era
CHIP Level Up puts gaming from the niche into the spotlight
To many people the topic of gaming has a deterrent effect. Be it through the many technical terms or an enormous entry hurdle for many a game. With CHIP Level Up we want to take away these fears and make reading fun for beginners and hardcore gamers alike.
TCF v2.0 - We are in!
At BurdaForward we believe in an Internet that protects the personal data of its users. We believe that transparency is the best way to counteract the threat of a loss of trust on the part of our users. We are committed to the Transparency and Consent Framework (TCF) v2.0 of the Interactive Advertising Bureau (IAB).
Live expert interview: The new Corona Warning App
Since yesterday, the mobile app of the Robert Koch Institute for the containment of the Corona pandemic is available for download. CHIP and FOCUS Online joined forces and discussed the issue with selected experts in a one-hour LIVE broadcast.
#Lebenslauf2020 running challenge for Germany’s terminally ill children
"Mom said my brother is very sick and may leave us soon. Will he go to heaven?" Every day, the "Oskar Sorgentelefon” (Oskar worry phone) of the German association of children's hospices faces questions like these. Germany’s terminally ill children and their loved ones can reach the Oskar Sorgentelefon confidentially, free of charge and around the clock – even in the middle of the night or on holidays. The telephone service is financed by donations alone, but these have come to a near standstill in the face of the economic crisis that hit German society during the coronavirus pandemic. While donations are slowing down, OSKAR’s telephone hotlines never stand still - and neither does Marie Schulte-Bockum.
Corona App: Why CHIP recommends installation
In order to ensure that society is protected against further infections, at least 60 percent of smartphone users in Germany should have the corona app installed and activated. In a one-hour live broadcast by CHIP.de and FOCUS Online, selected experts will speak on the new corona warning app of the German government.
Young people rely on CHIP.de
Most teenagers and young adults rely on CHIP.de in all questions of everyday life. According to the latest study of the Media Diversity Monitor (2019-II), the consumer portal positions itself before web.de and the streaming platform Netflix. CHIP.de reaches more than 24 million people every month with its expert tips and product tests.
KidsForward: How parents support each other in the Corona period
For many parents, childcare and work at the same time is an immense challenge in times of the permanent home office. At BurdaForward it soon became clear: we not only have to show understanding for this exceptional situation, but also support it.
Germany, Your Opportunites
The way we see and shape the world is changing fundamentally with the coronavirus pandemic. This epochal crisis offers enormous opportunities - for each and every one of us and for our society. With its diverse portfolio of media brands, BurdaForward will address all areas of life where we can look optimistically towards the future. We are looking for answers to the questions that people are asking in the crisis and solutions for a country that is largely having to reinvent itself.
Testing in exceptional situations: The CHIP test center in remote work
The test center is the heart of CHIP. On more than 250 square meters, our experts normally put products of all kinds through their paces. Everywhere on the test area are TVs, laptops, e-scooters, grills and a wide variety of smart devices - but how are they tested in times of corona and remote work?
Constructively through the crisis
In April BurdaForward reached more than 41 million unique users for the second time in a row - that is two thirds of all German online users. With the highest-reach news service FOCUS Online and a strong platform of user-centred special interest portals, we are supporting the corona crisis with reliable reporting.
100 artists, 1 good cause
We can get lost in music. Music can make us cry. It can drive us to top performance in sports. It catches us, makes us happy or comforts us. Music carries and accompanies us through all situations in life. That is why we want to do good together with fantastic artists and the FOCUS Online #CoronaCare campaign and do good
Church@Home: Celebrate Easter with #CoronaCare
All over Germany millions of people flock to church at Easter. But during the coronavirus crisis, places of worship must remain closed. FOCUS Online, Bayerischer Rundfunk and DOMRADIO provide livestreams of Easter Masses, thus bringing the church services home.
CHIP crowns Switzerland's best mobile network
Even in difficult times, the Swiss remain ahead in mobile telephony and have the best mobile phone networks in the DACH region. This is reflected in the results of the extensive test conducted by CHIP and NET CHECK. In 2020 the race was particularly close: Swisscom triumphs ahead of Sunrise and Salt.
CHIP determines the most reliable Internet provider
As a consumer expert, CHIP has for the first time evaluated the data speed of German Internet providers. It was examined whether the providers actually deliver the data rates promised in advertising and product information sheets to the user. The test method is based thereby on genuine data of consumers, who were asked in the context of the CHIP Speedtests. Thus the most reliable provider could be determined.
How virtual meetings work better
Just under two weeks ago, all of BurdaForward was relocated from our offices in Germany and Italy to several 100 small home offices in order to protect colleagues from infection with the corona virus and prevent it from spreading. This measure came as no surprise, and yet a few challenges lurk in the home office - such as holding meetings.
A newsroom in the Corona crisis
The corona pandemic is keeping people around the world on tenterhooks, causing uncertainty and awakening the need for reliable information. Digital news portals such as FOCUS Online have a fundamental role to play in crisis situations like this. What is happening behind the scenes? How does the editorial team cope with this extraordinary news situation under the difficult working conditions it entails?
"Eliminating fears and worries without trivializing"
Since one week FOCUS Online and a team of experts have been answering the most common questions about coronavirus in a digital consultation hour - live and in constant exchange with infectiologists, virologists and other specialists. Already in this time the portal reached with the consulting hour on focus.de over one million humans, daily several hundred Mails arrive with the editorship.
Extreme folding test: CHIP assesses the Samsung Galaxy Z Flip
With the Galaxy Z Flip, Samsung has launched a new folding smartphone. The company has learned from the mistakes of the predecessor model, the Galaxy Fold. Among other improvements, the Galaxy Z Flip is now even more robust. We carefully assessed the Samsung Galaxy Z Flip in CHIP's test center. Our home-made Lego folding machine was deployed for the second time.
Beyond the click: Why we are establishing a qualitative measurement of advertising effectiveness as standard
In close cooperation with Brand Metrics, we are the first marketer Germany-wide to offer advertising partners an analysis of qualitative advertising data for free - even for small campaigns. We do this for a simple reason: Beyond clicks and page impressions, what counts most is the effect that the campaigns of the advertised brands have on the attitude and behaviour of their target audience. Air France has tested the Brand Lift Algorithm. They have found that it gives them wings.
Number 1 for almost 37 million people
In February 2020, four of the eight BurdaForward portals - FOCUS Online, CHIP.de, NetMoms and Finanzen100 - top the AGOF competition ranking. These brands are the leaders in their respective subject areas, reaching a total of 36.73 million people*. But who are the faces and what are the strategies behind these top portals? We present their recipes for success.
80th birthday of Hubert Burda in Munich
The publisher Hubert Burda celebrated his 80th birthday on Monday at the Group's location in Arabellastraße. Hundreds of employees and numerous guests of honour, including the Bavarian Minister President Markus Söder, Munich's Lord Mayor Dieter Reiter, CSU honorary member Edmund Stoiber, actor Fritz Wepper, composer Eberhard Schoener and former McKinsey boss Herbert Henzler celebrated this special day with Burda.
FOCUS in the course of time
Florian Festl and Markus Krischer hosted the third FOCUS Dinner Talk on 30 January. Under the moderation of Susann Atwell, the FOCUS makers discussed questions about the future of the media industry, talked about changes in journalistic work and outlined the cooperation between the print and digital editorial teams under the common umbrella of the FOCUS brand. Marketing decision-makers from all sectors accepted the invitation to Düsseldorf's star restaurant Dr. Kosch.
Peter Maffay talks about the emotional return to his native Romania
First chance, second chance, missed chance. For the third episode of the FOCUS online format "Talking Good", presenter Cherno Jobatey welcomes a renowned entertainer. Peter Maffay talks about his native Romania – and explains, why the country he fled as a child is like another world.
Millions of users help testing
In CHIP's tenth mobile network test, 2.6 billion user data were included for the first time in order to assess network quality and coverage. The experts covered more than 10,000 kilometers with test cars and on foot through Germany and evaluated smartphone data from more than 2 million users. The result: Deutsche Telekom is ahead by a nose - whether 4G, 3G or 2G.
Hack, Hack, Hurra!
Was 2018 als Deutschlands größte Hacker School mit mehr als 200 Schülerinnen und Schülern in der Münchner Kunsthalle begonnen hat, setzen wir nun von Zeit zu Zeit in unseren eigenen Büroräumen fort. Gemeinsam mit der Hacker School bringen wir Kindern das Programmieren bei und bereiten sie auf die digitale Zukunft vor - denn digitale Bildung ist unsere Herzensangelegenheit.
LUMEO is born!
CHIP FOTO-VIDEO has launched a new digital magazine for all photography enthusiasts: LUMEO. Every other Tuesday, the CHIP team publishes practical photo tips, expert technology assessments, exciting background stories and the world’s best photos in this new digital supplement.
Thank you, dear NetMoms!
We thank you, dear NetMoms. Thank you for trusting us when you seek advice for the daily challenges of life with children. Thank you for exchanging ideas with our fantastic community and sharing your own experiences. In October, NetMoms climbed to the top spot of German parent portals.
The Samsung Galaxy Fold in the CHIP Endurance Test
Using custom-developed equipment, CHIP checked the world's first folding cell phone in its in-house test center. The result of the assessment was a surprise: the bendable display survives the 200,000 bending processes promised by the manufacturer Samsung without damage, but the hinge reveals audible signs of wear.
“Talking Good” with Olaf Scholz
It is finally here! The first “Talking Good” episode is available to watch on FOCUS Online. In the pilot of the new video format, moderator Cherno Jobatey enters into a dialogue with Germany’s Vice-Chancellor and Finance Minister Olaf Scholz. Together, they discuss solidarity and social responsibility.
CHIP 365 advises consumers
We would like to introduce you to CHIP 365, the new brand from CHIP. For each product and each of the 365 days of the year, CHIP publishes independent test reports and expert tips in the newly created consumer area – even for products without digital or technical reference.
Finanzen100 climbs to top spot
For the first time ever, Finanzen100 tops the competitive ranking of finance portals with 5.12 million unique users in the month of July, thus banishing finanzen.net to second place with a lead of more than 700,000 unique users. In addition to CHIP and FOCUS Online, BurdaForward now has a third market leader in its portfolio.
Tesla Model 3 has the most longevity in value
After four years, the Tesla Model 3 has the highest percentage residual value and is therefore the winner of the "residual value giants" 2023/1. This result of the comparison carried out by FOCUS Online and Bähr & Fess is published today by the electric mobility portal EFAHRER.com.
BurdaForward goes Italy
It’s settled! We are opening BurdaForward's first international office in the Italian port city of Bari. For our market entry in Italy we are receiving support from our partner, the Fincons Group, a leading management consultancy in the IT sector with more than 36 years of experience in the international market.
CHIP tests mowing robots
Easy to use and good for the environment: with the use of precise sensor technology, mowing robots help to create a hard-wearing and species-rich meadow. They mulch, cut and fertilize the lawn at the same time. CHIP tested seven devices ranging from 650 euros to 2,137 euros. Two candidates achieved very good results.
Flower delivery services under the microscope
A few lesser known online florists are leaving discounters and market leaders behind, according to a new market study conducted by CHIP’s test center. Blumeldeal claims first place by a narrow margin, gaining a very good grade of 1.4 on the German school grade scale (1=very good, 6=deficient). The test winner, as well as second-placed Valentins (likewise 1.4), FloraQueen (1.6) and Bloom&Wild (1.9), benefit from the freshness and longevity of their flower bouquets.
The test results are in: Switzerland has DACH’s best network
Swisscom and Sunrise are setting standards for mobile networks in Germany and Austria. This is shown by the current CHIP network test, which the experts of the technology magazine and consumer portal have again carried out with their partner NET CHECK. The cross-national comparison proves that the Swiss networks are convincing in terms of their high reliability for telephoning and surfing the mobile web.
And the Photos Lived Happily Ever After
Capturing the best day of your life with the most beautiful pictures is a special challenge for bridal couples and their photographers. For the groom and bride, the “I do” in front of the altar and the wedding reception are once-in-a-lifetime moments that cannot be repeated. CHIP FOTO-VIDEO offers practical advice for the perfect shots of your wedding day.
Coffee, Clients, Content
"What is the most relevant topic for you in the field of content marketing right now?" This question greeted visitors of Europe's largest content marketing event at our booth. Journalists from the FOCUS Online editorial team, SEO specialists, content strategists and experts from the fields of social media and performance advertising were available to answer questions from guests.
Network test Austria: T-Mobile at the top
Traditionally, Austria's mobile networks are fast, well developed and inexpensive. Since 2018, all network operators have improved noticeably once again. This is confirmed by the network test conducted by CHIP together with the experts from NET CHECK.
Photo journey through the insect kingdom
Showing small things in a big way: That's the art of macro photography. The insect kingdom is a classic field of experimentation with an overwhelming range of motifs. At present, around 33,000 different species still live in Germany. CHIP PHOTO-VIDEO shows how to stage these little animals in front of the lens with patience and sensitivity as well as the right technique.
FOCUS Online starts "security report"
FOCUS Online is intensively dealing with the socially extremely relevant topic of internal security in a very deep and broad-based series. Under the title "Security Report Germany", the news portal will be publishing regular content on this topic in Germany from today.
Journalists in conversation with FOCUS
FOCUS Online and FOCUS Magazine co-hosted the second industry leaders’ meeting of their new event series “FOCUS Dinner Talk” in Munich. The event for customers and colleagues was moderated by Susann Atwell. BurdaForward’s COO Daniel Steil, FOCUS Online’s chief editor Florian Festl and FOCUS Magazine’s deputy editor Markus Krischer discussed the future of journalism, changes in editorial work and the consumption of news.
Network test 2018: O2 catches up
O2 is slowly but surely becoming a serious alternative to Telekom and Vodafone: In 2018, CHIP and its partner NET CHECK will once again put the quality of German network operators under the microscope. The measurements were carried out by four teams - two of them travelled by car, the other two completed the test on foot and by train.
CHIP takes a deeper look at online banks
Online banking has long become the norm: According to a survey by the opinion research institute GfK, one in two Germans is committed to online banking. For the 2018 Online Bank Test, CHIP examined the service quality of 14 national banks and eight regional institutions.
Engaged View is the new click
The "Engaged View" is the new currency for measuring the success of content campaigns, because clicks and website visits alone have long been a thing of the past. The decisive factor is the effect the content really has on the viewer and whether the viewer manages to attract attention and retain interest.
Happy Birthday CHIP
On September 7, 1978, the first CHIP was published in magazine stores. The technical and consumer medium is celebrating this anniversary with a comprehensive anniversary edition, which will be available from 7 September, exactly 40 years after its first publication. For four decades, the brand has accompanied and shaped digital development in Germany.
Award for The Weather Channel
At the end of 2015, we brought the US weather portal The Weather Channel to Germany. Now the Weather Channel has landed at number one of the most respected media in the USA. This is the result of a recent survey of around 1000 US citizens conducted by the Ipsos opinion research institute.
How BACARDÍ bets on the right card
Greater reach for organic social media posts: Social cards transfer existing campaigns on the social web to the environment of BurdaForward brands such as FOCUS Online and CHIP. For this purpose, photos, videos and links on Facebook, Instagram and Twitter are inserted into existing display ad slots on the publisher's pages. Our launch partner is the rum brand BACARDÍ.
Influencer Marketing with Brands You Love
Brands You Love is Germany's largest influencer platform. Since its launch in November 2017 it has been linking both small micro-influencers and social media stars with the strong media brands from Burda. Now the platform is expanding its marketing together with BurdaForward - because more and more advertisers are discovering influencer marketing as an effective tool for their brands and products.
The Future of Journalism
Last week, FOCUS Online and FOCUS Magazine hosted dinner for media industry leaders in Hamburg. FOCUS Online’s editor-in-chief Daniel Steil and FOCUS Magazine’s deputy editor Markus Krischer discussed the future of journalism with clients, agencies and colleagues. Susanne Atwell guided the group through the evening.
EFAHRER.com pursues motion
CHIP, Germany's largest technology community, is launching a new online mediation portal for electric mobility: EFAHRER.com. Under the direction of Dr. Markus Höllmüller, the portal will focus on independent, neutral vehicle comparisons, editorial consulting expertise and background reports on the trend topic of e-mobility.
Germany's largest hacker school
Shaping the future with digital know-how: The technology and consumer portal CHIP has taken its 40th anniversary as an opportunity to organize the largest hacker school in Germany. Around 200 students spent a day in Munich learning about the world of bits and bytes. They were guided by the Hamburg Hacker School and forty software developers from BurdaForward.