#goodvertising
Sabrina Büchel elected to the OVK chairmanship
Last week, the members of the Online Marketers' Circle (OVK) in Hamburg elected their chairs for the next two years. Sabrina Büchel, Executive Director at BurdaForward, was unanimously elected to the six-person chairmanship. Alongside Ströer Digital, IQ Digital, Media Impact and Ad Alliance, Hubert Burda Media is now also represented in the OVK chairmanship for the first time.
OVK Contextual Standard: A Milestone for the Post-Cookie Era
In the near future, online advertising based on 3rd party cookies will no longer be possible. Alternatives, such as the "Sugarless" technology developed by BurdaForward, which works entirely without 3rd party cookies, cannot be established quickly across the market. For this, standards are needed that make contextual targeting applicable across the board. The Online-Vermarkterkreis (OVK) has now developed a standard for this form of online advertising - a milestone for the post-cookie era.
Die faszinierende Welt der generativen KI
Was hat Künstliche Intelligenz mit Fußball zu tun? In der aktuellen Ausgabe Datalicious, geht es um ein Thema, in dem die #Algorithmen schon lange ihre #Stärken ausspielen und durch die rasante Weiterentwicklung einen beeindruckenden neuen Reifegrad erreichen konnten: Die (teil-)automatisierte #Textgenerierung. Ein Beispiel ist die automatisierte Berichterstattung von Fußballspielen am Wochenende, einschließlich der Kreis- und Landesligen.
Mehr Power für Cookieless-Lösungen: Alexander Schott verstärkt BurdaForward
Mit der hauseigenen Sugarless-Technologie lässt BurdaForward die Welt der 3rd Party Cookies hinter sich. Dabei haben sie mit Alexander Schott nun tatkräftige Unterstützung: Als „Ambassador Contextual Targeting und 1st Party Data“ ist er ab sofort für den digitalen Publisher tätig.
Success factor SUGARLESS
A world without third-party cookies - unimaginable some time ago, soon to become reality. "Sugarless" is the name of the cookie-free solution with which BurdaForward has been making a name for itself for some time. The special feature: "Sugarless" works entirely without cookies, i.e. without consent, complies with data protection laws and is user-friendly. Now, in an advertising effectiveness study with ASUS and Cyberport, the Burda subsidiary's context- and content-based system is showing that it can more than keep up with the previous outdated targeting methods.
Who will win the advertising campaign worth 50,000 euros?
At BurdaForward we have been successfully implementing native advertising on our portals FOCUS Online, CHIP, NetMoms and Finanzen100 for six years now. This year we celebrated the 1,000th implementation! For this reason, we are giving away a branding campaign worth 50,000 euros to a young company that thinks as constructively as we do.
BurdaForward strengthens its position as a digital publisher
With a reach of 45 million unique users and 33 million magazine readers per month, Hubert Burda Media is one of the largest providers of journalistic content in Germany. Together, Burda Media reaches almost 75 percent of the German population aged 16 and over.
Native Advertising at BurdaForward: From hype to an established revenue model for publishers
Six years ago, we set out on almost unknown territory - and today we have reached the 1000th Native Advertising booking! We want to celebrate this and use it as an opportunity to support a young company that thinks as constructively as we do: We are giving away a native branding campaign worth 50,000 Euros!
"Sugarless": The advertising revolution for the post-cookie era
BurdaForward radically rethinks the digital advertising world. Instead of looking for covert ways to use cookies in the future, a team of developers, marketers and editors has developed an in-house machine learning based data technology. The context- and content-based system functions without requiring consent, complies with data protection regulations and is user-friendly. "Sugarless" instead of cookies - for healthy goodvertising.
TCF v2.0 - We are in!
At BurdaForward we believe in an Internet that protects the personal data of its users. We believe that transparency is the best way to counteract the threat of a loss of trust on the part of our users. We are committed to the Transparency and Consent Framework (TCF) v2.0 of the Interactive Advertising Bureau (IAB).
Young people rely on CHIP.de
Most teenagers and young adults rely on CHIP.de in all questions of everyday life. According to the latest study of the Media Diversity Monitor (2019-II), the consumer portal positions itself before web.de and the streaming platform Netflix. CHIP.de reaches more than 24 million people every month with its expert tips and product tests.
Beyond the click: Why we are establishing a qualitative measurement of advertising effectiveness as standard
In close cooperation with Brand Metrics, we are the first marketer Germany-wide to offer advertising partners an analysis of qualitative advertising data for free - even for small campaigns. We do this for a simple reason: Beyond clicks and page impressions, what counts most is the effect that the campaigns of the advertised brands have on the attitude and behaviour of their target audience. Air France has tested the Brand Lift Algorithm. They have found that it gives them wings.
Coffee, Clients, Content
"What is the most relevant topic for you in the field of content marketing right now?" This question greeted visitors of Europe's largest content marketing event at our booth. Journalists from the FOCUS Online editorial team, SEO specialists, content strategists and experts from the fields of social media and performance advertising were available to answer questions from guests.
Engaged View is the new click
The "Engaged View" is the new currency for measuring the success of content campaigns, because clicks and website visits alone have long been a thing of the past. The decisive factor is the effect the content really has on the viewer and whether the viewer manages to attract attention and retain interest.
How BACARDÍ bets on the right card
Greater reach for organic social media posts: Social cards transfer existing campaigns on the social web to the environment of BurdaForward brands such as FOCUS Online and CHIP. For this purpose, photos, videos and links on Facebook, Instagram and Twitter are inserted into existing display ad slots on the publisher's pages. Our launch partner is the rum brand BACARDÍ.
Influencer Marketing with Brands You Love
Brands You Love is Germany's largest influencer platform. Since its launch in November 2017 it has been linking both small micro-influencers and social media stars with the strong media brands from Burda. Now the platform is expanding its marketing together with BurdaForward - because more and more advertisers are discovering influencer marketing as an effective tool for their brands and products.