Beyond the click: Why we are establishing a qualitative measurement of advertising effectiveness as standard
In close cooperation with Brand Metrics, we are the first marketer Germany-wide to offer advertising partners an analysis of qualitative advertising data for free - even for small campaigns. We do this for a simple reason: Beyond clicks and page impressions, what counts most is the effect that the campaigns of the advertised brands have on the attitude and behaviour of their target audience. Air France has tested the Brand Lift Algorithm. They have found that it gives them wings.
Coffee, Clients, Content
"What is the most relevant topic for you in the field of content marketing right now?" This question greeted visitors of Europe's largest content marketing event at our booth. Journalists from the FOCUS Online editorial team, SEO specialists, content strategists and experts from the fields of social media and performance advertising were available to answer questions from guests.
Engaged View is the new click
The "Engaged View" is the new currency for measuring the success of content campaigns, because clicks and website visits alone have long been a thing of the past. The decisive factor is the effect the content really has on the viewer and whether the viewer manages to attract attention and retain interest.
How BACARDÍ bets on the right card
Greater reach for organic social media posts: Social cards transfer existing campaigns on the social web to the environment of BurdaForward brands such as FOCUS Online and CHIP. For this purpose, photos, videos and links on Facebook, Instagram and Twitter are inserted into existing display ad slots on the publisher's pages. Our launch partner is the rum brand BACARDÍ.
Influencer Marketing with Brands You Love
Brands You Love is Germany's largest influencer platform. Since its launch in November 2017 it has been linking both small micro-influencers and social media stars with the strong media brands from Burda. Now the platform is expanding its marketing together with BurdaForward - because more and more advertisers are discovering influencer marketing as an effective tool for their brands and products.