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#bestcase

08
Sep
2020
Trends

Smart technology conquers home: CHIP distinguishes the best offerers

From coffee machines, refrigerators and vacuum cleaners to washing machines: digitalization has conquered the household. One-fifth of all Germans already attach great importance to smart technology at home - and as demand increases, so does the number of services on offer. Which of the many offerers enjoy the confidence of the German consumers, CHIP in a representative study analyzed. The prominent offerers were distinguished with the CHIP test seal.

#chip#bestcase#technology
27
Aug
2020
Media

Germany's largest women's finance week

#finanzen100#focusonline#goodnews#bestcase
06
Mar
2020
Products

Beyond the click: Why we are establishing a qualitative measurement of advertising effectiveness as standard

In close cooperation with Brand Metrics, we are the first marketer Germany-wide to offer advertising partners an analysis of qualitative advertising data for free - even for small campaigns. We do this for a simple reason: Beyond clicks and page impressions, what counts most is the effect that the campaigns of the advertised brands have on the attitude and behaviour of their target audience. Air France has tested the Brand Lift Algorithm. They have found that it gives them wings.

#research#goodvertising#bestcase
01
Oct
2019
Trends

Why We Need More Courage for Good Advertising

#goodvertising#bestcase
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