Corporate News
#bestcase
Targeting strategies for targeted advertising with maximum success
How do you reach the right target group in a post-cookie world and make online campaigns a success? And what works best for this: contextual targeting, first- or third-party targeting? We got to the bottom of these questions in a case study centred around our in-house product "Der Kopfhörer".
Smart technology conquers home: CHIP distinguishes the best offerers
From coffee machines, refrigerators and vacuum cleaners to washing machines: digitalization has conquered the household. One-fifth of all Germans already attach great importance to smart technology at home - and as demand increases, so does the number of services on offer. Which of the many offerers enjoy the confidence of the German consumers, CHIP in a representative study analyzed. The prominent offerers were distinguished with the CHIP test seal.
Beyond the click: Why we are establishing a qualitative measurement of advertising effectiveness as standard
In close cooperation with Brand Metrics, we are the first marketer Germany-wide to offer advertising partners an analysis of qualitative advertising data for free - even for small campaigns. We do this for a simple reason: Beyond clicks and page impressions, what counts most is the effect that the campaigns of the advertised brands have on the attitude and behaviour of their target audience. Air France has tested the Brand Lift Algorithm. They have found that it gives them wings.
