#userfirst
Targeting strategies for targeted advertising with maximum success
How do you reach the right target group in a post-cookie world and make online campaigns a success? And what works best for this: contextual targeting, first- or third-party targeting? We got to the bottom of these questions in a case study centred around our in-house product "Der Kopfhörer".
Solutions instead of panic: The FOCUS online Earth newsletter
The climate crisis is undoubtedly one of the greatest challenges of our time. But while the news is often dominated by gloomy forecasts and negative developments, there are also glimmers of hope and possible solutions. This is precisely where the new FOCUS online Earth newsletter comes in.
Wir sind „Stärker.Zusammen“
Deutschland ist vorsichtig auf dem Weg in ein neues Leben mit Nähe und Begegnungen. FOCUS Online und andere BurdaForward-Marken wie BUNTE.de, TV Spielfilm und CHIP.de begleiten die Menschen dabei. Im Rahmen der groß angelegten redaktionellen Initiative „Stärker.Zusammen“ berichtet BurdaForward konstruktiv über Positivbeispiele und Chancen, aber auch Herausforderungen der Pandemie.
Estate agent check: CHIP puts estate agents under the microscope
For a successful sale, it is all the more important to find the right estate agent. But in addition to experienced professionals, there are also "black sheep". Germany's largest consumer portal CHIP, together with the Munich-based start-up ProperBird, has now investigated more than 15,000 estate agents and, after intensive preliminary work, awarded the new "TOP Broker" award to the 25 percent of the best German estate agents.
Joining forces against the Corona Blues
Usually, Advent is a time of coming together. This year, however, people are encouraged to isolate themselves and keep their distance. The lockdown is hitting Germany hard. How can we nevertheless help people feel hope, feel less lonely and move closer together, at least a little, from within their own four walls at home? That's what colleagues at BurdaForward asked themselves. Joining forces, the teams went on air on this fourth Sunday of Advent on Focus Online, Bunte.de, Chip, TV Spielfilm, FitForFun and the other portals in a nine-hour livestream.
New Work: Short-term corona concept or long-term work model?
Germany works out of home office. When everything started in March 2020, everyone was acting in survival mode. Now the long-term nature of the remote working concept is in demand. Many companies are preparing for longer home offices. Because one factor that has changed since the first lockdown is the ability to plan.
Who will win the advertising campaign worth 50,000 euros?
At BurdaForward we have been successfully implementing native advertising on our portals FOCUS Online, CHIP, NetMoms and Finanzen100 for six years now. This year we celebrated the 1,000th implementation! For this reason, we are giving away a branding campaign worth 50,000 euros to a young company that thinks as constructively as we do.
More than 5.000 participants at Germany's largest digital finance day of BurdaForward
Thinking big, implementing fast and disruptively moving the market - this is what BurdaForward (including FOCUS Online, CHIP, BUNTE, TV Spielfilm, Finanzen100) achieved with the largest digital finance day in Germany. For one day, 27 financial experts on three stages gave the more than 5,000 participants valuable tips on pensions, real estate and shares and also answered individual financial questions live. By publishing the most exciting video excerpts of the presentations, FOCUS Online was able to reach an additional 100,000 people with the day's content.
Native Advertising at BurdaForward: From hype to an established revenue model for publishers
Six years ago, we set out on almost unknown territory - and today we have reached the 1000th Native Advertising booking! We want to celebrate this and use it as an opportunity to support a young company that thinks as constructively as we do: We are giving away a native branding campaign worth 50,000 Euros!
"Sugarless": The advertising revolution for the post-cookie era
BurdaForward radically rethinks the digital advertising world. Instead of looking for covert ways to use cookies in the future, a team of developers, marketers and editors has developed an in-house machine learning based data technology. The context- and content-based system functions without requiring consent, complies with data protection regulations and is user-friendly. "Sugarless" instead of cookies - for healthy goodvertising.
TCF v2.0 - We are in!
At BurdaForward we believe in an Internet that protects the personal data of its users. We believe that transparency is the best way to counteract the threat of a loss of trust on the part of our users. We are committed to the Transparency and Consent Framework (TCF) v2.0 of the Interactive Advertising Bureau (IAB).