Happy Birthday CHIP

On September 7, 1978, the first CHIP was published in magazine stores. The technical and consumer medium is celebrating this anniversary with a comprehensive anniversary edition, which will be available from 7 September, exactly 40 years after its first publication. For four decades, the brand has accompanied and shaped digital development in Germany.

The editorial highlights of the anniversary

40 years CHIP, 40 years future - under this motto, the editorial staff not only takes a look at the most exciting developments of the past, but above all looks ahead:

• The leading position in the global economy belongs to the technology sector. CHIP analyses the chances of Apple, Alibaba & Co. in the competition for supremacy.
• Is artificial intelligence taking over? CHIP clears up the most common misconceptions about AI.
• Review from the year 2058: Our present seen from the future.

The technology and consumer medium thanks its readers for their long-standing loyalty and trust with a big birthday competition on six pages. Additional actions on Chip.de flank the anniversary offer: The first CHIP magazine with the title "The computer, the strange being" from 1978 is available for free Download. Besides the editorship presents a selection of interesting booklet covers and the funniest advertisements of the last 40 years.

Guide through digital worlds

Over the past forty years, CHIP has developed from a "magazine for microcomputer technology" into a technology and consumer medium that provides information, advice and entertainment both in print and online. Chip.de consistently holds its own at the top of the reach statistics in the direct competitive environment - currently with over 17.5 million unique users (AGOF digital facts 2018-07). With the CHIP test center and the established test seal, CHIP is one of the leading e-commerce brands in Germany.

Growth and innovation

In 2018, the CHIP brand family grew both in print and online: EFAHRER.com, the new e-mobility portal, was launched in mid-June 2018, and CHIP WISSEN, the first science and technology magazine for schoolchildren and young adults in Germany, has been published bi-monthly since 27 June 2018. Technical and digital progress continues to penetrate all areas of life and change them permanently. CHIP offers active and future-oriented consumers orientation in this fast-moving world - through independence and editorial competence.

The CHIP anniversary edition, including two DVDs, will be available from September 7, 2018 for 4.90 euros in stores and at CHIP Kiosk.

Johanna Schallehn

BurdaForward Communications

For more than eight years I have been writing texts about our company and our brands, organising trade fairs, talking to journalists and being chronically in far too many meetings. Whether at home or in the office - it doesn't get boring and sometimes I just put out the fire. If not, then I am most likely to be met in the mountains, with my daughter on the Isar or in my home country and the most beautiful city in the world: Hamburg.