In times of great challenges and technological innovations, DLD 2024 set an example for optimistic and constructive solutions to social problems under the motto "Dare to know!" last week. BurdaForward was part of the event.
Florian Festl pleads: "We need to become more constructive!"
In the "Dare to Share!" panel on day two of DLD 2024, FOCUS online editor-in-chief Florian Festl discussed constructive ideas for social solutions with Alexandra Borchardt from Advisor&Researcher, Daniel Koller from Seven.One Ad Factory/flutwein, Sebastian Stricker from ShareTheMeal/share and Nele Würzbach.
"We are living in super-emotional times," Festl began, adding that the problem with the riots we are currently seeing in Germany is that we are not talking about solutions. Simply being against something is not helpful. And so the media should not be too negative. "We need to be more constructive," he appealed.
Alexandra Borchardt confirmed: "It is the job of journalists to get as many people as possible to change their behavior." She also emphasized the role model function of journalists. More and more people are turning away from the news - the number one reason for this is that things are not explained well enough. "This will be easier with the help of AI." And then you have to spread solutions to get people to change.
When asked how artificial intelligence will change journalism, Florian Festl replied: "In my view, AI is an 'information bomb' that could destroy the truth. But it can also destroy the lies, the misinformation - it depends on how we use AI."
Spotlight on Superfoods: On the future of nutrition with Linda Hinz
Linda Hinz, co-founder of News to be good, spoke about superfoods with Alexander Gerfer from Würth Elektronik and Martin Havers from Agile Solutions at lunchtime. Linda opened with the words: "In 2024, there will still be people in this world who are hungry. That is something we should not accept."
As a possible solution, the two panel participants brought along illustrative material: Micro-algae in transparent containers filled with water could be one way to grow food in the future. Technology and biology are brought together to increase the growth of the plants. Cultivation is possible 365 days a year - it is important to raise awareness of these new types of cultivation and to show the world how to supply mankind with food in the future.
Markus Höllmüller on the potential of green energy
Changes are necessary because green energy is particularly needed now - this was the opening statement by Markus Höllmüller, Director EFAHRER.com, on Saturday morning at the panel on "Green Energy: Business Opportunities & Challendes Ahead" with Bastian Gierull from Octopus Energy, Sarah Müller from Zolar and Sophia Rödiger from 1KOMMA5°.
Charts were used to illustrate the potential of green energy in Germany. For example, solar systems and heat pumps offer significantly more opportunities than the systems that are currently predominantly installed. Sophie Rödiger is also convinced that oil and gas will rise in price and that clean energy will always be the cheapest alternative. Digitalization could also reduce labour costs, for example by using artificial intelligence to control the holistic energy system.
Sarah Müller is also certain that helping the climate will initially cost money, but intelligent financing will make the measures affordable. It is worth investing in green energy.