On Tuesday, the Burda DLD Conference, Procter & Gamble and FOCUS online Earth jointly hosted the first pop-up cold wash salon in Munich.
The event is based on the #wirdrehenrunter initiative by P&G and the WWF. The message: cold washing not only makes laundry clean, but also saves a lot of energy and water - a topic that could hardly be more topical in view of increasing environmental pollution.
With the pop-up salon, the initiators set an example for simple, everyday climate protection measures. Cold washing reduces the carbon footprint by up to 60% and also conserves valuable water resources. Visitors were able to see for themselves how effectively laundry can be cleaned at low temperatures in a specially designed salon - they were expressly encouraged to bring their own items of clothing.
The event was accompanied by an expert panel. The focus was on questions of water availability in Germany, possible political measures and the role of consumers and companies.
Moderated by Linda Hinz, Director FOCUS online Earth, Tobias von Lossow (Klingendael Institute), Johannes Schmiester (WWF) and Gabriele Hässig (P&G) discussed data-based developments, political framework conditions and effective consumer education.
The aim of the initiative is to show consumers concrete, low-threshold options for action. Switching to cold washing is one of them - scientifically sound and easy to implement in everyday life.
An inspiring evening with important impulses and a clear message: everyone can make a contribution.
After the panel, the guests rounded off the event with cool drinks, delicious food and music from the DJ - played live in proper style with vinyl records.
Further information about the event can be found here: Experts call for action against water shortage: “Otherwise rationing will be unavoidable”
Jule Pinno
BurdaForward Communications
My journey at BurdaForward began after my bachelor's degree. Originally starting as an intern, I completed my traineeship and then joined the company as Communications Manager - a decision that turned out to be absolutely right. Corporate Communications is the central nervous system of the company and that's exactly why it's so exciting. Every day brings new challenges and I love being a part of it. When I'm not in the office, I spend my time outdoors with my dog or discovering new corners of beautiful Hamburg.