To design a homepage that fits the CHIP brand perfectly and is even more fun for users than before. That was the goal of the CHIP teams who created the market leader's new online presence.
CHIP is Germany's largest consumer portal and the first port of call for independent technology and product tests. The platform provides information on all everyday products - from smartphones and household appliances to trendy foods. BurdaForward has now rebuilt the CHIP homepage. Why? So that users searching for news, tests, product comparisons, videos and consumer tips can reach their destination even faster.
More overview with maximum variety of topics
The long search is over and "browsing" is even more fun: The new optimized search area on CHIP.de now automatically sorts results into categories such as best lists, buying advice, tests and downloads. This allows users to find exactly what they are looking for. In addition, the topic worlds invite users to take a look around - from "Home & Garden" to "Fitness, Health & Nutrition".
Prominent quick links now provide quick access to frequently visited areas of the consumer portal, taking users directly to purchasing advice, news, best lists, tests, downloads and practical tips. With the news section and the individual product categories, the new site offers a clear overview of current trends and topics, allowing everyone to find what is of interest. The top stories of the day show the most important tests and product comparisons, exciting downloads and the most interesting news every day.
Welcome to the new CHIP.de! It's worth taking a look.
Welcome to CHIP.de! Have a look!
Eva Schuler
BurdaForward Communications
During my studies I discovered my enthusiasm for communication. Here, at BurdaForward, I have now been given the opportunity to live it out. When not in the office, you can usually find me somewhere in the mountains for mountaineering and skiing or on the Isar.
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On 15 February 1996 at 12 o'clock sharp, the time had come: CHIP.de went online as an offshoot of the oldest German PC magazine on the World Wide Web. Today, CHIP is the market leader in the field of technology portals and the most trusted source for more than 24 million users when it comes to products and services in their everyday lives.