At BurdaForward we believe in an Internet that protects the personal data of its users. We believe that transparency is the best way to counteract the threat of a loss of trust on the part of our users. We are committed to the Transparency and Consent Framework (TCF) v2.0 of the Interactive Advertising Bureau (IAB).
Data protection is the fundamental right of every individual
As early as 2018, the IAB will publish a Transparency and Consent Framework (v1.1), which was jointly developed by the digital industry. It was intended, among other reasons, to meet the requirements of the Basic Data Protection Regulation (DSGVO). IAB has now renewed this framework with the help of feedback from authorities, publishers and advertisers.
A court ruling by the Federal Court of Justice (BGH) at the end of May also confirmed the already expected position that the active and free consent of the user is absolutely necessary before non-essential cookies are placed on a website. This includes cookies that are required for advertising and market research.
We have therefore decided to switch from our legal basis of "legitimate interest" for digital advertising to Consent (= consent). Together with our partners Xandr and Sourcepoint, we are working on rolling out the Transparency and Consent Framework v2.0 on our websites and in our apps by August 15, 2020.
We are convinced that providing transparent information about the data collected when visiting our portals is the best way to counteract the threat of a loss of trust among our users. TCF v2.0 brings all relevant parties together via uniform guidelines and greatly simplifies this process across the industry. As a digital media company, we feel committed to the framework.
What does the framework provide...
TCF v2.0 allows users to give and revoke their consent for the use of personal data. Users also have the right to know at any time what data is being processed and for what purpose. This gives users more control over whether and how publishers, technology providers and advertising companies process their data. Furthermore, the framework brings more clarity to technical processes that take place in the background when a website is visited.
...for publishers & advertisers?
Publishers using TCF v2.0 gain control and flexibility when working with technology partners. The new functionality makes it possible to limit the purposes for which personal data is processed by technology vendors, on a per-vendor basis. This makes the framework a sleek compliance tool and helps to document consents in a way that is consistent with DSGVO and ePrivacy regulations - across Europe.