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Media

Start small, think big: Our World Earth Day

on 22 April 2021
by Eva Schuler
#journalismus#focusonline#corporateresponsibility#constructive

"Promoting development, protecting the climate" - this is the motto under which BurdaForward launched World Earth Day as part of a large-scale cooperation with the BMZ (German Federal Ministry for Economic Cooperation and Development) and the Alliance for Climate and Development Foundation. On its in-house digital portals such as FOCUS Online, CHIP.de or Bunte.de, the Munich-based publisher impressively shows what politicians are up to and what each and every one of us can do now in the fight against climate change.

Minister Gerd Müller exclusively on Climate Talk

In the FOCUS Online Talk, Federal Development Minister Gerd Müller (CSU) addresses the big question of how the climate problem can be solved globally and provides insights into the political plans on the path to climate neutrality. On this day dedicated to the Earth, users of the news portal will also learn what each individual can contribute in everyday life and how they can live more sustainably with simple changes in behaviour. Marine biologist Heike Vesper and circumnavigator Boris Hermann explain what each of us should do now to stop the flood of plastic in the world's oceans. How do I avoid litter? How do I really recognise products that are close to the earth? What palm oil-free cosmetic alternatives are there? What should I generally change about my shopping behaviour? FOCUS Online answers relevant everyday questions and explains the simple tricks we can all use to make our valuable contribution in small ways. 

Climate protection is a question of survival for humanity and concerns us all. We are delighted to be working with the BMZ and the Alliance for Development and Climate Foundation to give it the visibility it deserves.“
Kolja Kleist, Executive Director Deep News at BurdaForward

Today marks the start of an annual cooperation with the BMZ and the Alliance for Climate and Development Foundation. The new platform will be filled with life on a daily basis until the major UN climate conference in Glasgow. From guest contributions to user actions together with experts, celebrities and our partners, users will be provided with exciting and important topics on "Promoting Development, Protecting the Climate".  

How we can make climate protection our topic and what celebrities such as Peter Maffay or Sara Nuru are already doing in their private lives - all the information is available here in the World Earth Day Special at FOCUS Online.

Eva Schuler

BurdaForward Communications

During my studies I discovered my enthusiasm for communication. Here, at BurdaForward, I have now been given the opportunity to live it out. When not in the office, you can usually find me somewhere in the mountains for mountaineering and skiing or on the Isar.

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