Solutions instead of panic: The FOCUS online Earth newsletter
by Eva Schuler
The climate crisis is undoubtedly one of the greatest challenges of our time. But while the news is often dominated by gloomy forecasts and negative developments, there are also glimmers of hope and possible solutions. This is precisely where the new FOCUS online Earth newsletter comes in.
Since the end of September, we have been offering our readers a compact overview of the most important climate news, developments, analyses, reports and articles from our expert network every second Friday. Our aim is to address people interested in climate who are looking for a decelerated, solution-oriented approach to the climate crisis.
Understanding and shaping the climate crisis
The Climate Newsletter is more than just a compilation of headlines. We believe in a positive approach to the climate crisis. That is why we place special emphasis on reporting constructively on solutions. We let scientists have their say, offering insights into the latest findings and innovative approaches. We rely on the expertise of a network of over 70 experts from science, business and politics. We will show which model projects are being developed in Germany and especially in the Ahr Valley to actively tackle the climate crisis.
Together we can overcome the climate crisis. Subscribe to our newsletter today and become part of the solution!
Subscribe now and never miss anything
Eva Schuler
BurdaForward Communications
During my studies I discovered my enthusiasm for communication. Here, at BurdaForward, I have now been given the opportunity to live it out. When not in the office, you can usually find me somewhere in the mountains for mountaineering and skiing or on the Isar.
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FOCUS online is launching a new brand this Wednesday: under the umbrella of FOCUS online Earth, a new team from digital publisher BurdaForward is dedicated to the climate crisis and how to tackle it. For this purpose, FOCUS online is developing its flood office in the Ahr valley into a climate office. From this location, the news portal is building up a large network of experts who share their constructive ideas on the new brand.
"Promoting development, protecting the climate" - this is the motto under which BurdaForward launched World Earth Day as part of a large-scale cooperation with the BMZ (German Federal Ministry for Economic Cooperation and Development) and the Alliance for Climate and Development Foundation. On its in-house digital portals such as FOCUS Online, CHIP.de or Bunte.de, the Munich-based publisher impressively shows what politicians are up to and what each and every one of us can do now in the fight against climate change.
FOCUS Online is the first German news portal to use an in-house developed tool based on artificial intelligence to make its content more constructive in the long term. The "Constructive Score" acts as a new metric in the daily editorial routine of FOCUS Online and provides the BurdaForward brand with live information about how solution-oriented the content on the portal is designed. With success: on the FOCUS Online homepage alone, the articles have increased in their constructiveness by more than 10 percent since the score went live in the middle of last year.
BurdaForward bezieht einen neuen Standort in Ahrweiler. Von dort aus werden FOCUS Online und die weiteren Marken der Burda-Tochter (u.a. CHIP, BUNTE.de, Finanzen100 oder The Weather Channel) über den Wiederaufbau nach der Flut-Katastrophe berichten. Das Büro dient als Anlaufstelle für die Betroffenen in der Region. Hier sollen auch Angebote geschaffen werden, um Menschen, die Hilfe brauchen, mit Helfern zu vernetzen.