On June 23, the first Meetup of Snowplow, an open source tracking platform, took place at BurdaBar in Munich.
Nicolas Ajram, Head Of Transparency Tech - Data Platform, talked about Data Governance, Data Processing, Flexibility and Observability.
The exchange with other experts about "user behavioral data" and its use was very exciting because it helps us to understand the market's perspective and how others treat the topic. I am sure we are on a very good path to creating real added value through the intensive use of our data.“
Nicolas showed the MeetUp guests how we implemented our User Behavioral Tracking with Snowplow and why we finally chose it at BurdaForward. The interest in this topic was great! During the presentations, many questions were asked from the audience.