Last week, the members of the Online Marketers' Circle (OVK) in Hamburg elected their chairs for the next two years. Sabrina Büchel, Executive Director at BurdaForward, was unanimously elected to the six-person chairmanship. Alongside Ströer Digital, IQ Digital, Media Impact and Ad Alliance, Hubert Burda Media is now also represented in the OVK chairmanship for the first time.
The Online-Vermarkterkreis (OVK) represents the interests of online marketers in the German advertising market. Its members are committed to strengthening the national online advertising market and maintaining a diversity of offerings. To this end, the committee develops standards and regulations, provides guidance and creates market transparency.
Sabrina Büchel is particularly committed to enabling female talent and sustainability in digital advertising. As Chairwoman of the OVK, she therefore wants to drive forward her "Women in ..." project first. As patron of the "Women in Programmatic" network she initiated at BVDW (Bundesverband der digitalen Wirtschaft e.V.), she was able to recruit 200 women from the tech industry in a very short space of time.
"2024 will be one of the most eventful years for digital marketing. We have completely new challenges to overcome. On the one hand, I'm talking about familiar topics such as the elimination of third-party cookies and new revolutionising AI solutions. But new requirements such as carbon measurement and reduction will also keep us very busy," says Büchel.
Accordingly, she would like to work with market players to establish a binding standard for the CO2 measurability of digital campaigns. "The OVK has already set a standard for measuring the visibility of display advertising media with measuring point 50/1. We now need something similar for measuring the CO2 emissions of digital campaigns," explains Büchel. BurdaForward is already working flat out to be able to measure and reduce the greenhouse gases caused by online campaigns in 2024.
Sara Kiesler
BurdaForward Communications
I like to tell stories. For example, about the work environment at BurdaForward - because I take care of internal communications and our events. I spend my free time with my dog, or depending on the season, also on the SUP or skiing. Basically, I like to be in nature! Preferably in the beautiful Bavarian Alps and my much-loved home, the Black Forest.
