In February 2020, four of the eight BurdaForward portals - FOCUS Online, CHIP.de, NetMoms and Finanzen100 - top the AGOF competition ranking. These brands are the leaders in their respective subject areas, reaching a total of 36.73 million people*. But who are the faces and what are the strategies behind these top portals? We present their recipes for success.
FOCUS Online: Germany's constructive news portal
The mission of FOCUS Online's editorial team is to accompany people through their day with individualized, solution-oriented content. Every day, 28.39 million users* are kept up to date with the latest news, powerful live reporting and detailed background analyses. A particular diversity of topics is achieved by the use of different departments, the combination with special interest portals from BurdaForward, such as Finanzen100 and NetMoms, and the cooperation with publishing partners from all across Germany.
FOCUS Online consistently focuses on the needs of the user community and aims to help reduce the complexity of everyday life with constructive approaches. An independent team of reporters is therefore exclusively concerned with the production of constructive, solution-oriented content. They questionsand research lasting solutions to the problems of society.
FOCUS Online combines high news competence with excellence in content distribution. We have developed a system that is unique in Germany, which, in addition to the strong growth of the core brand, also enables traffic symbioses with sibling brands of BurdaForward. In addition, as a central player in our content network, we drive IVW reach for external partners. Behind the extremely pleasing AGOF figures in February lies the strength of Germany's largest news power house.“
CHIP.de: The digital consumer compass
CHIP.de exists since 1996 - thus it ranks among the oldest editorial offers in the German-speaking Internet. Through its very early investment in the World Wide Web, CHIP established itself from the very beginning as an important resource for users. Anyone who wanted software downloads, tips or test results of the latest computer hardware in the 90s will have made contact with CHIP. The high level of trust that CHIP enjoyed then - and still enjoys today - is characterized by its in-house CHIP Testcenter, which conducts more than 1,000 product tests per year.
Since its inception, CHIP.de has dealt with technological topics such as SEO, the changed requirements for texts on the Internet and new production methods. In terms of content, too, the editorial team has reinvented itself again and again over the years by dealing with topics outside the tech sector and laying the foundation for the current orientation as a genuine consumer platform. Today, the portal advises 20.92 million users* with high-quality and trustworthy tests, informs them with current and relevant news and helps them with practical tips on any question they can conceive of across the tech sector and beyond.
CHIP's further development into a consumer portal was a logical step, made possible only because the editorial staff were so open to change - towards high-quality content from trustworthy partners on the one hand, and new working methods for our editors, who are now called content managers. With our consistent orientation towards the needs of our users, we meet the standards we have set ourselves: To improve the lives of all people in Germany with good content.“
NetMoms: Digital friend with heart
NetMoms gives mothers a voice, encourages the exchange of experiences and emotions with a large, active community. The portal accompanies parents with reliable information and a lot of love and support through the big and small hurdles of everyday family life. From the desire for children, to pregnancy and to the child's teenage years, NetMoms solves parenting issues in a large advice section, provides decision support in tricky family situations and gives practical tips. Emotional stories and individual fates shared in the community lead to a very high level of identification and loyalty among the 6.3 million users*.
Intensive, cross-location cooperation with the FOCUS Online editorial team also makes it possible to deal with current news and social debates in a family context and to respond to mothers' and fathers' need for information in an up-to-date manner.
In a highly complex and dynamic society, interest in family issues is constantly growing. Everyone knows that life with children is both wonderful and turbulent. In the meantime, more and more mothers and fathers are seeking help on the Internet for questions, worries and problems. NetMoms is a friend and everyday companion, shows solutions and gives support. Our editors and experts provide competent answers to educational and health questions, give orientation and create a deep, emotional insight into the family of today.“
Finanzen100: Stock market can also be simple
With daily stock market news and background analyses of international financial markets, Finanzen100 supports you in making the right investment decisions. Together with the finance department of FOCUS Online, the stock market portal understands its social mission to interest people in financial issues and to sensitize them to important topics such as retirement provisions. Both editorial teams work hand in hand towards this goal. With the courage to innovate, the offering is continually being developed and tailored to the needs of the 5.59 million users* interested in finance. The unique combination of expert knowledge and journalistic strength makes Finanzen100 the first special interest portal in a general interest environment.
Finanzen100, in cooperation with FOCUS Online Börse, is the first and only special interest portal in Germany. We reach almost 6 million people interested in finance with our offer. In this way, we ensure trust in the financial sector, provide information and show concrete options for action. The Finanzen100 app is the number 1 in the iOS store and has an excellent rating of 4.6 stars. Whether user or customer, anyone in Germany who wants to be informed or wants to place their product cannot avoid the combination of Finanzen100 and FOCUS Online Börse.“
*Source of user figures (Unique User in millions): AGOF daily digital facts 01.03.2020 / Evaluation period 01 - 29.02.2020 / Population 16 years +
Sara Kiesler
BurdaForward Communications
Telling stories with a loving eye for detail - that's something I particularly enjoy. At BurdaForward, I mostly do that around our working world. I spend my free time on horseback, on the SUP or on skis. Anything in nature! Preferably in the beautiful Bavarian Alps and my beloved home, the Black Forest.
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