The performance marketing start-up MyOffrz becomes part of BurdaForward. With the integration, the Burda subsidiary continues to invest in the transactional e-commerce business of its own media brands.
With editorial services such as FOCUS Online, CHIP, The Weather Channel, Finanzen100 and NetMoms, BurdaForward currently reaches more than 41 million Internet users in Germany (AGOF ddf 2020-04). With new, technologically driven marketing offers BurdaForward wants to help consumers find relevant products and services even better.
The MyOffrz team, previously part of the Burda company Cliqz, will be integrated into BurdaForward GmbH as an existing unit. The experts from development, product management and sales will also work on their transactional e-commerce offers in an established constellation under the umbrella of BurdaForward. MyOffrz brings an innovative method of browser-based performance marketing to the table, which detects visited websites and the search behaviour of users locally on the device used and can thus even identify real-time purchase intentions. The technology makes it possible to point consumers specifically to relevant online offers without having to generate personal data in the first place.
Lukas Jakobs, Managing Director of MyOffrz, and responsible for the support of advertising clients, adds: "We are very pleased to have found a first-class new home at BurdaForward. We are highly motivated to join forces and continue to develop innovative solutions for the transactional e-commerce business with strong added value for consumers and advertising customers".
The publishing house and MyOffrz had already worked closely together before the current integration. Last year, they jointly launched the browser extension "CHIP Sparalarm", which informs users about discounts and special offers while surfing.