Greater reach for organic social media posts: Social cards transfer existing campaigns on the social web to the environment of BurdaForward brands such as FOCUS Online and CHIP. For this purpose, photos, videos and links on Facebook, Instagram and Twitter are inserted into existing display ad slots on the publisher's pages. Our launch partner is the rum brand BACARDÍ.
Higher credibility for social media content
Social cards provide a completely new opportunity to expand the reach of existing social media campaigns and to benefit in particular from the credibility of BurdaForward media brands such as FOCUS Online and CHIP. Due to the mobile-first character of social postings, the new product is particularly well suited for mobile viewing and thus appeals to a young target group that likes to consume content on the go.
Recently, a study by the Online Marketing Circle in the BVDW has shown that campaigns in the media environment are classified as more informative, credible and professional than on social media channels. We are pleased that with the Social Cards we are able to offer a product on the market that gives agencies and customers the opportunity to additionally play out their social media content in a premium environment.“
BACARDÍ as first mover, Polar as technology partner
A four-week social card campaign is currently running in cooperation with BACARDÍ. Social media is one of the most important channels for the rum brand, says Simone Kockelmann, Brand Manager BACARDÍ Germany. It is particularly interesting to reach an audience that is not, or only rarely, on the social networks.
The first-time implementation of social cards on the German market will be realized with Polar's technology. According to Kunal Gupta, the founder & CEO of Polar, the start comes at the perfect time. In view of the current challenges facing social platforms, the ability to enhance social assets of advertisers within a familiar, context-specific environment is more important than ever, he said.
Sara Kiesler
BurdaForward Communications
My heart beats for the media world because it is constantly reinventing itself and it is guaranteed never to get boring. I particularly enjoy making stories shine with a great deal of attention to detail. When I'm not in the office, you can find me on horseback most often - or in my beloved home, the beautiful Black Forest.
Related Articles
Influencer Marketing with Brands You Love
Brands You Love is Germany's largest influencer platform. Since its launch in November 2017 it has been linking both small micro-influencers and social media stars with the strong media brands from Burda. Now the platform is expanding its marketing together with BurdaForward - because more and more advertisers are discovering influencer marketing as an effective tool for their brands and products.