• EN
  • DE
  • Advertising
    • Advertising at BurdaForward
    • Ad Manager
    • Display Advertising
    • Native Advertising
    • Video Advertising
    • Programmatic Advertising
    • Performance Advertising
    • Data & Targeting
    • Channels
    • Native Showroom
    • Research
    • Brand Safety
    • Pricing & Media
    • Contact
  • Brands
    • All brands
    • FOCUS Online
    • CHIP
    • TV SPIELFILM plus
    • BUNTE.de
    • Finanzen100
    • The Weather Channel
    • NetMoms
    • EFAHRER.com
    • FIT FOR FUN
    • cinema
    • BestCheck
    • cardscout
  • Company
    • About BurdaForward
    • Purpose
    • Values & principles
    • Concept
    • Management
    • Locations
    • Social Responsibility
  • Career
    • Career at BurdaForward
    • Our Working Cosmos
    • Your way with us
    • Jobs
  • News
    • Blog
    • Media library
Home
Home
  • EN
  • DE
Menu
  • Blog
  • Products
Products

How BACARDÍ bets on the right card

on 9 August 2018
by Sara Kiesler
#goodvertising#technology

Greater reach for organic social media posts: Social cards transfer existing campaigns on the social web to the environment of BurdaForward brands such as FOCUS Online and CHIP. For this purpose, photos, videos and links on Facebook, Instagram and Twitter are inserted into existing display ad slots on the publisher's pages. Our launch partner is the rum brand BACARDÍ.

Higher credibility for social media content

Social cards provide a completely new opportunity to expand the reach of existing social media campaigns and to benefit in particular from the credibility of BurdaForward media brands such as FOCUS Online and CHIP. Due to the mobile-first character of social postings, the new product is particularly well suited for mobile viewing and thus appeals to a young target group that likes to consume content on the go.

Recently, a study by the Online Marketing Circle in the BVDW has shown that campaigns in the media environment are classified as more informative, credible and professional than on social media channels. We are pleased that with the Social Cards we are able to offer a product on the market that gives agencies and customers the opportunity to additionally play out their social media content in a premium environment.“
Martin Lütgenau, CMO BurdaForward

BACARDÍ as first mover, Polar as technology partner

A four-week social card campaign is currently running in cooperation with BACARDÍ. Social media is one of the most important channels for the rum brand, says Simone Kockelmann, Brand Manager BACARDÍ Germany. It is particularly interesting to reach an audience that is not, or only rarely, on the social networks.

The first-time implementation of social cards on the German market will be realized with Polar's technology. According to Kunal Gupta, the founder & CEO of Polar, the start comes at the perfect time. In view of the current challenges facing social platforms, the ability to enhance social assets of advertisers within a familiar, context-specific environment is more important than ever, he said.

Sara Kiesler

BurdaForward Communications

My heart beats for the media world because it is constantly reinventing itself and it is guaranteed never to be boring. I especially enjoy telling stories with a love for detail. I spend most of my free time on horseback, on the SUP or on skis - preferably in the beautiful Bavarian Alps and my beloved home, the Black Forest.

Related Articles

Products

Influencer Marketing with Brands You Love

Brands You Love is Germany's largest influencer platform. Since its launch in November 2017 it has been linking both small micro-influencers and social media stars with the strong media brands from Burda. Now the platform is expanding its marketing together with BurdaForward - because more and more advertisers are discovering influencer marketing as an effective tool for their brands and products.


back
  • Newsletter
  • Imprint
  • About our advertising
  • Data protection
  • Terms & Conditions
  • Security
©2021 BurdaForward GmbH - all rights reserved