Greater reach for organic social media posts: Social cards transfer existing campaigns on the social web to the environment of BurdaForward brands such as FOCUS Online and CHIP. For this purpose, photos, videos and links on Facebook, Instagram and Twitter are inserted into existing display ad slots on the publisher's pages. Our launch partner is the rum brand BACARDÍ.
Higher credibility for social media content
Social cards provide a completely new opportunity to expand the reach of existing social media campaigns and to benefit in particular from the credibility of BurdaForward media brands such as FOCUS Online and CHIP. Due to the mobile-first character of social postings, the new product is particularly well suited for mobile viewing and thus appeals to a young target group that likes to consume content on the go.
BACARDÍ as first mover, Polar as technology partner
A four-week social card campaign is currently running in cooperation with BACARDÍ. Social media is one of the most important channels for the rum brand, says Simone Kockelmann, Brand Manager BACARDÍ Germany. It is particularly interesting to reach an audience that is not, or only rarely, on the social networks.
The first-time implementation of social cards on the German market will be realized with Polar's technology. According to Kunal Gupta, the founder & CEO of Polar, the start comes at the perfect time. In view of the current challenges facing social platforms, the ability to enhance social assets of advertisers within a familiar, context-specific environment is more important than ever, he said.