GumGum live at DATALICIOUS: What chewing gum has to do with contextual advertising

Finally: An exciting DATALICIOUS episode is online. Experience the first live recording with podcast host Carsten Sander and Frank Sültmann, Head of Northern Europe at Gum Gum. Dive into the fascinating world of contextual advertising.

It was worth the wait for the new DATALICIOUS episode! In this episode, podcast host Carsten Sander presents three extraordinary special features. Firstly, this episode is the FIRST live recording in front of an audience (and even a fabulous “one take”). Secondly, the solution provider Carsten is talking to was already a guest on the BurdaForward podcast two years ago. And last but not least, Frank Sueltmann is a particularly talented interviewee for live podcasts.

The new DATALICIOUS episode is all about the world of contextual advertising. Learn from Frank Sueltmann of GumGum how attention is becoming the new KPI and what that means for website monetization. Ready for exciting insights? Then listen in!

#DATALICIOUS #ContextualAdvertising #AttentionKPI #PODCAST #Goodvertising #Burda #BurdaForward #GumGum

Experience the exciting live podcast with Carsten Sander and Frank Sültmann, Head of Northern Europe at Gum Gum.

Jule Pinno

BurdaForward Communications

My journey at BurdaForward began after my bachelor's degree. Originally starting as an intern, I completed my traineeship and then joined the company as Communications Manager - a decision that turned out to be absolutely right. Corporate Communications is the central nervous system of the company and that's exactly why it's so exciting. Every day brings new challenges and I love being a part of it. When I'm not in the office, I spend my time outdoors with my dog or discovering new corners of beautiful Hamburg.