Florian Festl and Markus Krischer hosted the third FOCUS Dinner Talk on 30 January. Under the moderation of Susann Atwell, the FOCUS makers discussed questions about the future of the media industry, talked about changes in journalistic work and outlined the cooperation between the print and digital editorial teams under the common umbrella of the FOCUS brand. Marketing decision-makers from all sectors accepted the invitation to Düsseldorf's star restaurant Dr. Kosch.
Two revolutions are behind us - the next one is just around the corner
If you ask yourself how digital journalism will change in the next 5 years, you first have to look at the past few years, says Florian Festl (editor-in-chief of FOCUS Online). We have experienced both the mobile and the social media revolution. In the next 5 to 10 years we will continue to develop - up to AI-driven automation. There will also be new visual and audio formats that will change the way news is consumed. Festl is certain that the most extreme distortions and shifts are imminent for the industry.
FOCUS in political Berlin
The question of one guest focused on the importance of FOCUS in political Berlin. Markus Krischer (Deputy Editor-in-Chief of FOCUS Magazine) stressed that the move of the magazine's editorial staff to the capital was the right step. One is closer to the events and personalities.
We certainly see ourselves as a political brand.“
The Munich-based digital editorial team also maintains contact with the capital. They are not only represented in Berlin by correspondents, but also regularly invite politicians to Munich to talk to employees.
News must have meaning for the reader
What makes the FOCUS brand special is above all the way it defines news. Relevant news must be important for you and me in our everyday lives, explains Markus Krischer. This also includes comprehensive reporting on health, finance and trend topics such as sustainability.
At FOCUS Online we ask ourselves: what happens to the reader's mood while he or she is consuming our content? Does he feel that he has read something helpful?“
Florian Festl is also sure that sustainability issues such as the energy turnaround and e-mobility have long since ceased to be niche topics. They have long been generating mass interest. In order to satisfy this interest, FOCUS Online last year installed a team of editors detached from the main editorial office, who are solely responsible for the production of constructive articles. Providing the user with solution-oriented content is the top priority.
The hosts of the evening (from left): Markus Krischer, Florian Festl and Susann Atwell
The FOCUS-makers answered the questions of the guests.
Florian Festl and his team focus on constructive journalism and above all want to offer users solutions.
Markus Krischer and his editorial team are close to the political events in Berlin.
The talk was framed by a 3-course star menu.
The FOCUS Dinner Talk took place for the third time in a row.
Sara Kiesler
BurdaForward Communications
My heart beats for the media world because it is constantly reinventing itself and it is guaranteed never to get boring. I particularly enjoy making stories shine with a great deal of attention to detail. When I'm not in the office, you can find me on horseback most often - or in my beloved home, the beautiful Black Forest.
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