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"Eliminating fears and worries without trivializing"

on 12 March 2020
by Johanna Schallehn
#journalismus#focusonline#constructive

Since one week FOCUS Online and a team of experts have been answering the most common questions about coronavirus in a digital consultation hour - live and in constant exchange with infectiologists, virologists and other specialists. Already in this time the portal reached with the consulting hour on focus.de over one million humans, daily several hundred Mails arrive with the editorship.

Rapid clarification provides security

The number of Covid-19 sufferers in Germany is increasing, as are the number of questions on the subject. What hygiene measures are recommended to reduce the risk of infection? Can one be tested for the virus? Can I cancel my holiday trip? What do I have to consider as a pregnant woman? These are just some of the questions that are currently on the minds of citizens. 

With the digital consultation hours, FOCUS Online wants to give these people a secure point of contact so that they can get quick and sound answers to their urgent questions. These are professionally answered by the responsible editor Kristina Kreisel and a team of specialists and doctors that has been specially set up for this purpose. After just one week, the digital consultation hour reaches one million people - the team is overwhelmed and busy around the clock answering the incoming questions. 

The questions are answered by our editors and medical experts, precisely and unagitated. This is important to us in order to fulfil our claim to place the real needs of the people in Germany at the centre of our work. In the meantime, the Corona consultation hour is also read by doctors who want to be able to provide patients with information on all everyday questions based on the latest scientific findings.“
Florian Festl, Chief Editor FOCUS Online
The desire for concrete and everyday relevant information on the coronavirus is increasing day by day among users. Questions reach me every minute. I am pleased that I can help our users with the consultation hour to better understand the current situation and the virus. I can also - through my contacts with medical experts - alleviate numerous fears and worries without trivialising them.“
Kristina Kreisel, Editor Life & Science

Click here for the consultation hours on the topic of Corona at FOCUS Online: https://www.focus.de/gesundheit/ratgeber/focus-online-kann-ich-mich-freiwillig-auf-sars-cov-2-testen-lassen_id_11716274.html

Johanna Schallehn

BurdaForward Communications

For more than eight years I have been writing texts about our company and our brands, organising trade fairs, talking to journalists and being chronically in far too many meetings. Whether at home or in the office - it doesn't get boring and sometimes I just put out the fire. If not, then I am most likely to be met in the mountains, with my daughter on the Isar or in my home country and the most beautiful city in the world: Hamburg.

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