Effective online advertising made easy: the BurdaForward Ad Manager

by Eva Schuler
A customized campaign in seven steps: that's what the BurdaForward Ad Manager makes possible. With just a few clicks, small and large companies can target advertising messages on brands such as Focus online or Chip to up to 41 million people - quickly and easily, without sacrificing cost control and performance measurement.
The self-booking tool was launched in 2019 and has been continuously developed and optimized ever since. Over 400 advertising customers have already booked and played out more than 7,000 campaigns. That's almost 7,000,000,000 ad impressions in just 5 years - and counting.

High reach and cookieless
The BurdaForward Ad Manager opens doors to a wide range of renowned brands. Advertising campaigns can be booked independently on well-known websites such as FOCUS online, CHIP and BUNTE.de, as well as on regional and local daily newspaper brands such as Merkur.de, TZ.de and many others. Advertising customers therefore have the opportunity to place their products, services or brands with the right target group - regardless of whether they are already known or whether it is a niche offer. The Ad Manager uses innovative targeting solutions for this purpose, completely without cookies. This is made possible by the "Sugarless" technology developed in-house, which is based on context and content and is therefore consent-free, data protection-compliant and user-friendly.
Continuous development and innovation are at the top of the agenda
The AdManager team reacts quickly to market developments as well as feedback and suggestions from customers to ensure that booked campaigns achieve the best possible results. The latest update: Textlink Ads, which make it possible to place targeted advertising on selected keywords in editorial articles.
With this brand new option, advertisers can place their ads on specially selected keywords in our editorial articles. Thanks to this highly targeted approach, we have very good click-through rates of three to eight percent CTR, at low prices from 30 cents CPC.“