EFAHRER.com in the fast lane
EFAHRER.com is the largest portal for electromobility in Germany. Now the young portal from BurdaForward is also asserting itself in the ranking of well-known automotive portals. Even ahead of established brands like Auto-Motor-und-Sport.de, EFAHRER.de joins the top league.
Finding the right electric vehicle for everyone - that is the vision of EFAHRER.com. The brand-independent online portal for electric mobility advises people who have not yet found their e-mobility solution. The numbers speak for themselves: in June, EFAHRER.com reached 6.38 million monthly users*, putting it in second place in the competitive ranking after Autobild.de (10.24 million UU), but still ahead of Auto-Motor-und-Sport.de (5.88 million UU)* .
What began as a start-up in 2018 quickly developed into a leading digital offering that even leaves established brands behind. Today, more than 7,000 articles per year are published on the mobility portal. Over one million users are helped by EFAHRER.com in their purchase decision, through a successful referral to various leasing and purchase providers. E-car owners also rely on the expertise of EFAHRER.com when it comes to assessing their GHG quota: around 10,000 users will have completed their GHG quota via EFAHRER.com this year.
* Source of user figures (unique users in millions): AGOF daily digital facts