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CoronaCare: The donation handover to Tafel Deutschland

on 6 July 2020
by Johanna Schallehn
#chip#focusonline#corporateresponsibility#goodvertising#goodnews#constructive

The Corona crisis has confronted every individual in our society with unprecedented challenges. But it is above all the 1.6 million needy people in Germany who depend on the support of the food banks that have been hit hard by the pandemic: The Corona crisis has confronted every single person in our society with unprecedented challenges. But it is above all the 1.6 million needy people in Germany who depend on the support of the food banks that have been hit hard by the pandemic.

Because just in these troubled times, the boards had massive problems: Their many senior volunteers are in the risk group. In addition, the food donations have collapsed.

As part of the unprecedented aid campaign "#CoronaCare: Germany helps itself" by FOCUS Online and BurdaForward, FOCUS Online and CHIP called for a donation campaign. With every download of the #CoronaCare song "Victoriam" every single user could support the blackboards.

After only a few hours, the song stormed to number 1 in the German download charts. CHIP, the computer and consumer portal, donated to the blackboards for every download on the topic of Corona in the download area.

25,000 Euro donations

This raised 25,000 euros for the boards, which were now handed over by Niels Held, Editor-in-Chief of Chip, and Vivica Mildner, #CoronaCare project manager. 5000 euros each went to the Tafel in Munich, Cologne, Hamburg and Berlin. In addition, another 5000 euros were donated to the Tafel umbrella organisation. Money that is urgently needed: With 5000 Euro, 64 people can be cared for for a year.

The people who come to the table are often overlooked, but they need our help. Thank you for caring about these people and for enabling us to help them.“
Jochen Brühl, CEO Tafel Germany

The Kölner Tafel used the donations to specifically supply people with walking disabilities.

We, at FOCUS Online and Chip, would also like to express our thanks to all users. We are overwhelmed by the solidarity that this pandemic has triggered in Germany and specifically in you, dear users.

"Victoriam" by Sinfoglesia

"Victoriam" is still the soundtrack for this difficult time full of fear, anger, sadness, hope, care and love. The pop-classical title, composed by the successful Cologne composer Christoph Siemons, tells a story of hope with monumental sounds and dramatic images. Sinfoglesia's next single is planned for autumn.

Johanna Schallehn

BurdaForward Communications

For more than eight years I have been writing texts about our company and our brands, organising trade fairs, talking to journalists and being chronically in far too many meetings. Whether at home or in the office - it doesn't get boring and sometimes I just put out the fire. If not, then I am most likely to be met in the mountains, with my daughter on the Isar or in my home country and the most beautiful city in the world: Hamburg.

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