Meeting exceptional people, having fun and absorbing useful specialist knowledge at the same time - that is the aim of BurdaForward's new lecture catalog. Tech, data, research, brand and advertising experts from the media and tech company share their knowledge and personal experiences with advertising agencies in interactive meeting formats.
A hands-on brand experience - that's what BurdaForward now promises. Brand experts from the digital publisher are touring the agency landscape across Germany and showing what brands can achieve in an entertaining and tangible way.
We bring the world of the stars into every office, no matter how small, and share anecdotes from decades of red carpet experience.“
Alina Bähr is editor-in-chief of BUNTE.de and knows exactly what this brand needs - and therefore also every advertising campaign that takes place there. How do I create relevance and recognition value? Which storytelling does which brand need? And how can advertisers benefit optimally from the trust in these portals?
Snackable information - from cookies to case studies
Whether digital or on site, as a lecture, lunch talk or interactive quiz - "Each of these meetings has been an entertaining and informative change for both sides," says Yannic Lipp, Brand Manager for CHIP. But he is not the only one who enriches agency meetings with his editorial and brand expertise. Experts are particularly in demand when it comes to tech, data and programmatic advertising. Research & Data experts from BurdaForward explain, for example, how to create a strong brand lift, which advertising effectiveness research is the right one, or what the really working targeting solutions for the post-cookie era look like.
Without a paywall: this is what the free lecture offer looks like
As a result of the high demand, BurdaForward has now turned the offer into a program: A lecture catalog whose offerings are constantly expanding. For example, new offerings on the topics of artificial intelligence and sustainability are also planned. "Our lecture "Sugarless - for a future without cookies" is currently in particularly high demand," says Melanie Bade, Agency Manager and initiator of the new offer.
Every agency and every advertising client has the opportunity to find out more about selected topics during appointments with BurdaForward. The 40 to 90-minute presentations are designed to be entertaining. They bring a breath of fresh air into everyday working life and combine knowledge transfer with networking. "Soon we want to offer an additional 20-minute short format. Exciting information in a compact form, perfect as a snack during breaks for busy contacts," says Melanie Bade. We will decide together how interactive the meeting will be. One thing's for sure: there are no limits to the creativity of the design - our experts are already getting their feet wet and looking forward to your next assignment!
Jule-Marie Schoppmeier
Konzeption und Projektmanagement
Meine Leidenschaft ist es, Menschen zu beobachten und mit Kommunikation in allen Facetten zu arbeiten. Seit über sechs Jahren bin ich in kommunikativen Rollen unterwegs und kreiere, verplane oder vermittle Inhalte. Mein Hirn entlade ich am liebsten mit Podcasts im Ohr in der Natur, beim Sport oder mit gutem Kaffee und Kunst.