From testing to purchasing: Germany’s leading consumer and technology brand CHIP is launching its own online store for tech products.
The new platform, created by CHIP’s publisher BurdaForward (also known for FOCUS online, BUNTE.de and TV Spielfilm), offers a carefully curated selection of everyday products that have proven their quality in CHIP’s expert tests. The online store – chipstore.de – also features exclusive, new products developed under the CHIP brand itself.
The online tech market has become more confusing than ever. Countless providers, cheap imports, and non-transparent product information have led to uncertainty among consumers. The new CHIP offering aims to provide guidance – with a selected range of high-quality, reliable products tested according to CHIP standards and offered at fair prices.
ChipStore.de is more than just an online shop – it’s the logical next step in our mission to help people make confident purchasing decisions. We’re turning pure advice into a complete shopping and product experience.“
Many of the products are thoroughly tested by engineers and tech experts at CHIP’s in-house test center in Munich before being added to the store. CHIP’s own technology products are developed in collaboration with renowned contract manufacturers according to international standards. These products, too, are repeatedly tested and optimized at the test center before their market launch – with a focus on reliable functionality and quality, user-friendly operation, and thoughtful design. Since 1978, CHIP experts have been testing thousands of devices every year under real-life conditions and beyond. This expertise and experience in testing procedures, simulations, and the evaluation of extensive results flow directly into the development and selection of CHIP products offered in the store.
Well known for its trusted product reviews, CHIP is expanding its scope with chipstore.de, guiding users all the way from test results and product recommendations to direct purchase. As a holistic consumer platform, CHIP is taking the next step – evolving from an advisory brand to a full-fledged technology brand – standing for tested quality, fair prices, and technology that delivers on its promises. True to the new store’s motto: “Guaranteed Good Tech.”
