At the start of Gamescom, CHIP and TikTok are launching a joint campaign. They call on the cosplay community to imitate their favorite character from manga, video games, comics or series. This way, the users show themselves in the public eye and record a TikTok video in the process.
#CosplayInRealLife starts at Cologne’s Gamescom
At Gamescom in Cologne, visitors from over a hundred countries and millions of fans worldwide celebrate the latest computer and video games every year. The 2019 motto is "Together we are games". The association of the German games industry wants to underline how important the player community is for the manufacturers. Hardly any other industry is so creative and passionate. This is particularly visible through the elaborate costumes in which the cosplayers invest a lot of time, fabric and effort.
With the TikTok Challenge we want to make cosplay even more popular and visible in Germany. We encourage our more than 18 million monthly readers to participate. We look forward to the creative videos and can’t wait to see the winners and their stories.“
How cosplayers can participate
Together with TikTok, the technology and consumer portal CHIP calls on the cosplay community to imitate their favorite characters in public spaces and to record the reactions of outsiders. Participants can then publish their video content on TikTok using the hashtag #CosplayInRealLife. The five best cosplay videos and their creators will be featured on CHIP.
TikTok's mission is to capture and present the creativity, knowledge and important moments of our users using smartphones. Our very active cosplayer community takes this seriously. They shows us every day how brave and colorful they are.“
Whether in the park, in the subway, in the shopping center or supermarket: Where the participants record their video is entirely up to them. The main thing is that they stand out! For the background music, TikTok has compiled a sound list of the most popular gamer songs with the help of the CHIP editorial team. These include “Still Alive” (game: Portal), “No Mercy” (game: Overwatch), “Devils Never Cry” (game: Devil May Cry 3) and “Lifelight” (game: Super Smash Bros. Ultimate).
As a special reward, CHIP selects the five most popular videos and presents them online at CHIP.de. There, users can also find out more about the cosplayers, their characters and how the costume was created.
Johanna Schallehn
BurdaForward Communications
For more than eight years I have been writing texts about our company and our brands, organising trade fairs, talking to journalists and being chronically in far too many meetings. Whether at home or in the office - it doesn't get boring and sometimes I just put out the fire. If not, then I am most likely to be met in the mountains, with my daughter on the Isar or in my home country and the most beautiful city in the world: Hamburg.
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