CHIP 365 advises consumers

We would like to introduce you to CHIP 365, the new brand from CHIP. For each product and each of the 365 days of the year, CHIP publishes independent test reports and expert tips in the newly created consumer area – even for products without digital or technical reference.

From B for barbeque to Y for yoga mats

CHIP 365 assesses products and services of everyday life - from barbeques and buggies to toothpaste and yoga mats. In the categories Leisure & Family, Clothing & Accessories, Food & Drink and Health & Cosmetics, users receive news, product tests and expert advice to inform their everyday purchases. In addition to the specialist editors of the CHIP editorial team, our in-house test center and selected partners provide fair, practical product evaluations in every category.

Already, the articles on these general topics make up almost half of the entire traffic of all CHIP purchasing advice. In the video sector, no topic area is growing as rapidly as the consumer sector, which now has its own face as the CHIP 365 brand. After the success of the first start-up phase, our colleagues from CHIP.de will gradually expand the appearance of this new consumer brand.

The new consumer area can be reached at chip.de/365.

Johanna Schallehn

BurdaForward Communications

For more than eight years I have been writing texts about our company and our brands, organising trade fairs, talking to journalists and being chronically in far too many meetings. Whether at home or in the office - it doesn't get boring and sometimes I just put out the fire. If not, then I am most likely to be met in the mountains, with my daughter on the Isar or in my home country and the most beautiful city in the world: Hamburg.