Trends
EFAHRER.com presents the best solar companies in Germany
If you want to buy a solar system, you are spoiled for choice. All over Germany, Google and the like turn up numerous providers, from large companies to small service providers. To separate the wheat from the chaff, EFAHRER.com, Germany's largest portal for electromobility, has carried out a large-scale test. The aim: to find the best regional solar companies in Germany.
Targeting strategies for targeted advertising with maximum success
How do you reach the right target group in a post-cookie world and make online campaigns a success? And what works best for this: contextual targeting, first- or third-party targeting? We got to the bottom of these questions in a case study centred around our in-house product "Der Kopfhörer".
Concentrated know-how on tour
Meeting exceptional people, having fun and absorbing useful specialist knowledge at the same time - that is the aim of BurdaForward's new lecture catalog. Tech, data, research, brand and advertising experts from the media and tech company share their knowledge and personal experiences with advertising agencies in interactive meeting formats.
Effective online advertising made easy: the BurdaForward Ad Manager
A customized campaign in seven steps: that's what the BurdaForward Ad Manager makes possible. With just a few clicks, small and large companies can target advertising messages on brands such as Focus online or Chip to up to 41 million people - quickly and easily, without sacrificing cost control and performance measurement.
DMEXCO 2022: „Return of the Currywurst“
Endlich wieder live und in Farbe netzwerken, austauschen, Impulse mitnehmen: Der Restart der DMEXCO in Köln nach über zwei Jahren Pandemie ist trotz deutlich reduziertem Aufgebot gelungen. Mit Currywurststand und Masterclass war BurdaForward auch in diesem Jahr mitten im Geschehen der rund 770 Speaker*innen und 40.000 Besucher*innen.
EFAHRER.com in the fast lane
EFAHRER.com is the largest portal for electromobility in Germany. Now the young portal from BurdaForward is also asserting itself in the ranking of well-known automotive portals. Even ahead of established brands like Auto-Motor-und-Sport.de, EFAHRER.de joins the top league.
What Germans think about electric cars and renewable energy
Fuel prices and electricity costs at record highs, calls for more climate protection are growing louder across generations. But how do consumers really feel about electromobility and renewable energies? The E-Mobilität-Portal EFAHRER.com together with the solar offerer Zolar asked scarcely 1,800 persons.
What users expect from online videos in 2021
Regardless of the device and location, online videos have become a constant companion. Almost 75 percent of Germans regularly watch videos online. This means that the use of video content has almost doubled since 2018. One more reason for BurdaForward to take a closer look. The latest study by the digital company (including CHIP, FOCUS Online, Bunte.de) shows: As video consumption increases, so does the demand for quality.
How Corona is changing the investment behaviour of Germans
Die Risikobereitschaft der Deutschen wächst, wenn es um Investments geht. Die BurdaForward Finance Studie 2021 deckt auf, welche Bedürfnisse deutsche Anleger in Krisenzeiten haben und wie dramatisch sie die Folgen der Pandemie für die wirtschaftliche Situation in Deutschland einschätzen.
Smart technology conquers home: CHIP distinguishes the best offerers
From coffee machines, refrigerators and vacuum cleaners to washing machines: digitalization has conquered the household. One-fifth of all Germans already attach great importance to smart technology at home - and as demand increases, so does the number of services on offer. Which of the many offerers enjoy the confidence of the German consumers, CHIP in a representative study analyzed. The prominent offerers were distinguished with the CHIP test seal.
"Sugarless": The advertising revolution for the post-cookie era
BurdaForward radically rethinks the digital advertising world. Instead of looking for covert ways to use cookies in the future, a team of developers, marketers and editors has developed an in-house machine learning based data technology. The context- and content-based system functions without requiring consent, complies with data protection regulations and is user-friendly. "Sugarless" instead of cookies - for healthy goodvertising.
TCF v2.0 - We are in!
At BurdaForward we believe in an Internet that protects the personal data of its users. We believe that transparency is the best way to counteract the threat of a loss of trust on the part of our users. We are committed to the Transparency and Consent Framework (TCF) v2.0 of the Interactive Advertising Bureau (IAB).
FOCUS in the course of time
Florian Festl and Markus Krischer hosted the third FOCUS Dinner Talk on 30 January. Under the moderation of Susann Atwell, the FOCUS makers discussed questions about the future of the media industry, talked about changes in journalistic work and outlined the cooperation between the print and digital editorial teams under the common umbrella of the FOCUS brand. Marketing decision-makers from all sectors accepted the invitation to Düsseldorf's star restaurant Dr. Kosch.
Peter Maffay talks about the emotional return to his native Romania
First chance, second chance, missed chance. For the third episode of the FOCUS online format "Talking Good", presenter Cherno Jobatey welcomes a renowned entertainer. Peter Maffay talks about his native Romania – and explains, why the country he fled as a child is like another world.
“Talking Good” with Olaf Scholz
It is finally here! The first “Talking Good” episode is available to watch on FOCUS Online. In the pilot of the new video format, moderator Cherno Jobatey enters into a dialogue with Germany’s Vice-Chancellor and Finance Minister Olaf Scholz. Together, they discuss solidarity and social responsibility.
Coffee, Clients, Content
"What is the most relevant topic for you in the field of content marketing right now?" This question greeted visitors of Europe's largest content marketing event at our booth. Journalists from the FOCUS Online editorial team, SEO specialists, content strategists and experts from the fields of social media and performance advertising were available to answer questions from guests.
FOCUS Online starts "security report"
FOCUS Online is intensively dealing with the socially extremely relevant topic of internal security in a very deep and broad-based series. Under the title "Security Report Germany", the news portal will be publishing regular content on this topic in Germany from today.
Journalists in conversation with FOCUS
FOCUS Online and FOCUS Magazine co-hosted the second industry leaders’ meeting of their new event series “FOCUS Dinner Talk” in Munich. The event for customers and colleagues was moderated by Susann Atwell. BurdaForward’s COO Daniel Steil, FOCUS Online’s chief editor Florian Festl and FOCUS Magazine’s deputy editor Markus Krischer discussed the future of journalism, changes in editorial work and the consumption of news.
The Future of Journalism
Last week, FOCUS Online and FOCUS Magazine hosted dinner for media industry leaders in Hamburg. FOCUS Online’s editor-in-chief Daniel Steil and FOCUS Magazine’s deputy editor Markus Krischer discussed the future of journalism with clients, agencies and colleagues. Susanne Atwell guided the group through the evening.
EFAHRER.com pursues motion
CHIP, Germany's largest technology community, is launching a new online mediation portal for electric mobility: EFAHRER.com. Under the direction of Dr. Markus Höllmüller, the portal will focus on independent, neutral vehicle comparisons, editorial consulting expertise and background reports on the trend topic of e-mobility.