With a reach of 45 million unique users and 33 million magazine readers per month, Hubert Burda Media is one of the largest providers of journalistic content in Germany. Together, Burda Media reaches almost 75 percent of the German population aged 16 and over.
Burda CEO Paul-Bernhard Kallen: "We draw immense strength from the millions of relationships with people for whom we create real added value. We will combine our strengths and grow together to form a large, powerful and agile platform of content and technologies".
Competence and growth areas have been defined for the journalistic areas, which will be successively strengthened with immediate effect:
The portfolio of BurdaForward, with its outstanding number 1 reach portals FOCUS Online, chip.de, Finanzen100 and NetMoms, will be greatly expanded. As of 1 January 2021, the portals Bunte Online, TV Spielfilm Online and Fit for Fun Online will be transferred to the operational and strategic responsibility of BurdaForward. BurdaForward thus grows to over 800 employees. The magazines of these brands will be managed by BurdaVerlag.
CEO Oliver Eckert is responsible for BurdaForward.
Ein neuer Verlag für eine neue Zeit
In order to be able to grow with its journalistic core business in Germany, the group will merge all German publishing activities into one journalistic unit as of January 1, 2021. The new BurdaVerlag is a functionally organised company that comprises the publishing activities of BurdaStyle, BurdaNews, BurdaHome, BurdaLife and BurdaStudios and will be the home of more than 160 printed and digital media products on the German market. Board member Philipp Welte: "We are creating a publishing house of the 21st century that will integrate our journalistic expertise and the great power of our brands and will exploit its growth opportunities in the German media market in an entrepreneurial manner".
From the excellent market position of its journalistic brands and products, BurdaVerlag is to expand its existing business and develop growth potential through innovative projects and new business models. Philipp Welte, who will manage the German publishing house through a joint board, will be responsible for the organisation, which will be integrated as of 1 January.