BurdaForward launches booking system for online do-it-yourself advertising campaigns
by Eva Schuler
Get off the passenger seat, from now on accelerate yourself. BurdaForward's new booking system allows users to create native ads and native articles themselves quickly and easily, to control costs and measure success. With just a few clicks, advertising messages on brands such as FOCUS Online or CHIP can be targeted at up to 41 million people. The clear structure of the BurdaForward Ad Manager offers individuals, small companies and large enterprises a future-oriented, data protection-compliant advertising offer.
The BurdaForward Ad Manager is a newly developed booking system for advertisers that simplifies storytelling for large and small companies. After registration, a campaign is created in seven quick booking steps. Decentralised design, even from the home office, is possible. For native ads and/or native articles, images, texts and videos can be uploaded and provided with call-to-action buttons. The price model is not based on minimum booking volumes, basic fees or other requirements, but is risk-free per click (cost per click). Simple billing options, if desired by credit card, and a reporting system provide an overview of the costs and performance values of the online campaigns.
We democratise online advertising! Advertisers can now sit behind the wheel and step on the gas themselves.“
The BurdaForward Ad Manager uses Sugarless-Targeting
Until recently, online advertising was a twofold tricky business: either advertisers had to seek help from specialists to play out their campaigns, or they used the complex offers of US platforms such as Google, Facebook or Taboola and came to terms with their cookie-based targeting systems.
The BurdaForward Ad Manager is the data protection-compliant and simple solution for setting up campaigns quickly and efficiently - without cookies and complicated operating elements. In addition to setting options such as regional or device targeting, the BurdaForward Ad Manager also uses the Sugarless system introduced in September. The in-house data technology is based on artificial intelligence and does not use any personal data. Instead, it is based on the correct context and semantic analysis of texts. Sugarless is capable of analysing editorial texts in real time, establishing meaning relationships and linking them to advertising messages. Over 600 categories are already available for online advertising campaigns.
This is our data protection-compliant alternative to the offerings of global mega-groups. We are future-proof with this offer because we offer very high scalability and performance.“
Networked thinking - platform competence used - own product developed
BurdaForward has developed the new booking system in-house with a team over the last two years. It is integrated into its own systems like ad servers, Financial accounting, customer relationship management (CRM), tracking and the content platforms of FOCUS Online, CHIP, Finanzen100 or NetMoms are embedded. Every campaign is checked by BurdaForward in terms of content (Goodvertising advertising guidelines) and is activated within a few hours. And, to stay in the image of the car driver: If advertisers have any questions, the BurdaForward specialists help with tips and tricks. Like a friendly GPS, so that everyone reaches their destination in an uncomplicated and accurate way.
Test the new advertising world now!
Eva Schuler
BurdaForward Communications
During my studies I discovered my enthusiasm for communication. Here, at BurdaForward, I have now been given the opportunity to live it out. When not in the office, you can usually find me somewhere in the mountains for mountaineering and skiing or on the Isar.
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