BurdaForward (including FOCUS online, BUNTE.de, CHIP.de, TVSpielfilm.de) is mandating BCN with the marketing of its entire digital portfolio as of January 1, 2025. BCN, which has been a joint venture between Hubert Burda Media, FUNKE Mediengruppe and Mediengruppe Klambt for almost a year, has gained eleven high-reach digital brands with this new mandate and is now responsible for over 300 media brands on the German market.
In future, BCN will rely on the highly developed AdTech system of BurdaForward, which previously marketed its advertising inventory itself. At the same time, a team of digital marketing experts will move from BurdaForward to BCN.
Cross-media from a single source
With BurdaForward as a client, BCN strengthens its leading position as one of the largest cross-media marketers in Germany.
The cooperation with BurdaForward takes our cross-media portfolio to a new level. We are gaining high-quality and successful digital brands that offer our customers high-reach marketing opportunities in credible environments. For us, the cooperation is an important milestone on the way to further, urgently needed consolidation in the advertising market in order to form a counterweight to international technology platforms. I am very pleased that we are gaining valuable marketing expertise with our colleagues from BurdaForward in order to pursue this path together.“
As one of the largest digital publishers in Germany, BurdaForward reaches more than 40 million people a month with its offerings.
With our strong journalistic brands, we will continue to grow in the reach segment. In BCN, we have the ideal partner at our side to tap into additional growth potential on the revenue side. We are bringing together two great assets here: BurdaForward's outstanding programmatic AdTech stack and BCN's first-class networked key account management. An organization can develop a lot of power if you take the right steps together. We need this strength to be able to effectively meet the constantly growing challenges in the market.“
