Alina Bähr (34) is to become the new editor-in-chief of BUNTE.de. From October 15, 2021, Bähr will be responsible for the further development of the people portal, which is housed under the umbrella of digital publisher BurdaForward. Born in Berlin, she has previously held various positions at BurdaForward, including Deputy Head of News and Head of Entertainment at FOCUS Online.
In addition to content responsibility for BUNTE.de, Bähr will be responsible for brand management of the brand together with Isabella Kurth. "We will translate Germany's biggest people brand even more consistently into digital, in order to entertain even more people with our first-class content. I am delighted that we were able to win Alina Bähr for this task. As a high-profile entertainment journalist with a high level of digital expertise, she is our absolute ideal candidate," says Florian Festl, who heads the newly created Brand Desk at BurdaForward in addition to his role as Editor-in-Chief of FOCUS Online.
Bähr began her journalistic career as a culture reporter for BZ and BZ am Sonntag. She did a traineeship at the Burda brand Super Illu. In the meantime, she worked at Watson as a senior editor for the entertainment section.