The year is 2025, and Google, with its Chrome browser, has long been the last to turn off the lights in the third-party cookie space and quietly close the doors forever.
The business with data has changed and will continue to change. Even today, many companies have started to revise their data protection practices and adapt their cookie policies. Some have even already decided to do without cookies altogether or to use alternative tracking methods.
In the latest episode of DATALICIOUS, podcast host Carsten Sander asks his six guests a question:
"What does a consent layer actually look like in 2025? Does it still exist at all and if so, what for?
Immerse yourself in the exciting visions of guests Sylwia Iwanejko-Sajewska, Sascha Dolling, Thomas Peruzzi, Thomas Mendrina, Lasse Nordsiek and Olaf Peters-Kim about an online marketing world in 2025 - with or without a consent layer?
Eva Schuler
BurdaForward Communications
During my studies I discovered my enthusiasm for communication. Here, at BurdaForward, I have now been given the opportunity to live it out. When not in the office, you can usually find me somewhere in the mountains for mountaineering and skiing or on the Isar.
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