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Trends

Journalists in conversation with FOCUS

on 27 November 2018
by Sara Kiesler
#journalismus#focusonline#event

FOCUS Online and FOCUS Magazine co-hosted the second industry leaders’ meeting of their new event series “FOCUS Dinner Talk” in Munich. The event for customers and colleagues was moderated by Susann Atwell. BurdaForward’s COO Daniel Steil, FOCUS Online’s chief editor Florian Festl and FOCUS Magazine’s deputy editor Markus Krischer discussed the future of journalism, changes in editorial work and the consumption of news.

Journalism in transition

Journalism has been affected by change for many years – whether through the so-called “shift to mobile”, the dominance of American tech giants like Google and Facebook, or the formation of bubbles of like-minded opinions on social media. According to Florian Festl, the work processes in newsrooms have changed dramatically, with numerous technical components now dictating the daily work lives of editorial teams. So what, if anything remains unchanged? For Festl, it is the journalist’s urge to hunt down a good story – and tell it in a way that is meaningful for the life of the reader.

We respond to the negativity of today’s news by telling stories in a constructive, solution-oriented manner. There are enough things that are going well in the world, both here in Germany and abroad. We simply have to sharpen our focus on these.“
Florian Fest, chief editor at FOCUS Online

Emotions count

There are significant differences between print and digital content in today’s age due to the difference in speed between video news and traditional media. Markus Krischer is excited by the tools of online journalism, but also values the longer attention span that readers of print publications have. The three hosts agree that journalism is about human emotions, whether in online or print. Despite rapidly advancing technological automation, no machine can express human emotions, adds Steil. That is one key duty for journalists.

Journalists should avoid narrow-minded writing

Markus Krischer describes our era as a point of transition where journalism has a special responsibility: to be critical and independent. Steil also emphasizes how important it is to be objective. According to him, the biggest mistake a journalist can make is to have a narrow approach to a story and omit important details. Instead, the entire picture must be shown – without borders.

Sara Kiesler

BurdaForward Communications

I like to tell stories. For example, about the work environment at BurdaForward - because I take care of internal communications and our events. I spend my free time with my dog, or depending on the season, also on the SUP or skiing. Basically, I like to be in nature! Preferably in the beautiful Bavarian Alps and my much-loved home, the Black Forest.

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The Future of Journalism

Last week, FOCUS Online and FOCUS Magazine hosted dinner for media industry leaders in Hamburg. FOCUS Online’s editor-in-chief Daniel Steil and FOCUS Magazine’s deputy editor Markus Krischer discussed the future of journalism with clients, agencies and colleagues. Susanne Atwell guided the group through the evening.


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