Last week, FOCUS Online and FOCUS Magazine hosted dinner for media industry leaders in Hamburg. FOCUS Online’s editor-in-chief Daniel Steil and FOCUS Magazine’s deputy editor Markus Krischer discussed the future of journalism with clients, agencies and colleagues. Susanne Atwell guided the group through the evening.
The editors asked themselves various questions regarding the multitude of digital change processes, the state of journalism today, and the future consumption of news.
One brand, two blueprints for success
FOCUS Online views customization as the future of journalism. Readers receive news tailored to their needs and interests. This goes hand in hand with the regionalization of news, which is driven by the publisher network of FOCUS Online.
As a 360 degrees, forward-looking media brand, FOCUS Online is more relevant than ever, making it an ideal place for convergent communication solutions. At FOCUS Magazine’s and FOCUS Online’s first co-hosted dinner talk on the subject “Future of Journalism”, we brought these two brands alive for our clients and agencies“
At FOCUS Magazine, the present and future of mankind itself are the center of all news coverage. The magazine gives readers the tools they need to be successful in today’s society.
The two values of “news” and “utility” lie at the essence of both FOCUS brands. People are the focus of everything we do. We produce FOCUS for readers who want to succeed in today’s world. Meanwhile, FOCUS Magazine and FOCUS Online are two independent, very successful products, that are written for different target groups but complement each other. I am very happy that we have managed to create this great format together with the editor of FOCUS Online.“
Sara Kiesler
BurdaForward Communications
I like to tell stories. For example, about the work environment at BurdaForward - because I take care of internal communications and our events. I spend my free time with my dog, or depending on the season, also on the SUP or skiing. Basically, I like to be in nature! Preferably in the beautiful Bavarian Alps and my much-loved home, the Black Forest.