The way we see and shape the world is changing fundamentally with the coronavirus pandemic. This epochal crisis offers enormous opportunities - for each and every one of us and for our society. With its diverse portfolio of media brands, BurdaForward will address all areas of life where we can look optimistically towards the future. We are looking for answers to the questions that people are asking in the crisis and solutions for a country that is largely having to reinvent itself.
That's why FOCUS Online users can now find a new segment on Germany's largest news site. The newly built corona portal ("Knowing what matters" offers users a high-quality and comprehensive basic supply of news and services. In addition, under the title "Germany, Your Opportunities", the editorial staff have built an online place where the future is carefully considered.
Constructive and at eye level
Since the beginning of the coronavirus crisis, the editorial offices have reported news around the clock - always with the aim of presenting facts and addressing uncertainties. Firstly, there is FOCUS Online's editorial team whose news portal climbed to the top of the German digital offerings for the first time in March - even overtooking ebay classified ads, an online audience giant. With specialized content, BurdaForward's smaller portals help people through these times: NetMoms supports parents and families. The stock exchange portal Finanzen100 clarifies the most important money issues in a manner that puts the portal at eye level with the user at this time of economic turmoil. Germany's largest consumer portal CHIP gives advice and life-hacks for the new world of home offices and digital products for the home, which are now becoming more important than ever.
BurdaForward bundles this content for its users in a joint presence on FOCUS Online. A place that evolves with the situation and society, that delivers and classifies the fastest news in Germany, that takes away fears, provides food for thought and a place where the brightest minds in Germany have their say.
We will have to reinvent ourselves as a society. In this situation, we are reaching out to our users, accompanying them through this pandemic and beyond. We look ahead constructively as we firmly believe that this is the best way to overcome the crisis."“
New times require new approaches
In just three weeks, an interdisciplinary team forget a path to create a place for the news of the future. Here, they provide impulses for a constructive view of the crisis. What is already noticeable is that this is an environment that attracts advertising companies, because it is an environment that creates positive thought impulses for users. The initiatives "Germany, Your Caregivers" and "Germany, Your Retailers" are generating enormous interest on the customer side. Targeted campaigns are proving successful: Advertising companies want to play a decisive role where the trends of the new everyday life are concerned. During the months of quarantine, formats such as webinars and live talks have proven to be particularly effective advertising environments. Companies can provide concrete assistance on popular topics and establish themselves as experts. In times when advertisers can no longer rely on trade fairs and networking events, virtual events are taking on a central role. BurdaForward will also soon be organising an interactive online talk with customers and agency partners on the subject of "Germany, Your Opportunities".
When we are convinced of an idea, we are always very quick. But this project is unique. Never before have colleagues from all areas pulled together so powerfully - from the editorial team to marketing and product development."“
Johanna Schallehn
BurdaForward Communications
For more than eight years I have been writing texts about our company and our brands, organising trade fairs, talking to journalists and being chronically in far too many meetings. Whether at home or in the office - it doesn't get boring and sometimes I just put out the fire. If not, then I am most likely to be met in the mountains, with my daughter on the Isar or in my home country and the most beautiful city in the world: Hamburg.