Germany's digital compass for conscious consumers

Two-fold expertise: Together with the market leader CHIP Magazin, we provide everyday advice on products and services. The CHIP experts examine digital and technical novelties, question trends and inform at the pulse of the time – for the next generation of well informed users:



* AGMA daily digital facts March 2023
* IVW 03/2023
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Editorial concept

We have been advising our readers for decades and stand for undisputed competence in the evaluation of products and services. Whether news, test reports, download service or practical tips: we go into depth, are independent, candid, and inform our users in detail and yet comprehensible. We have evolved from a technology consultant to a digital compass that guides people through the digitalization of their everyday lives. We aim to inspire and actively support our users in making the best decision for themselves. Our in-house test center is considered an independent authority that awards established test seals.

How to benefit with CHIP

CHIP offers an outstanding reach in the field of digital technology. We are trusted by our users who perceive our content as a valuable decision-making aid in everyday consumer life. We meet our readers at eye level, offer confidence and are considered to be highly authentic. Our users are often influencers, since friends and acquaintances perceive them as competent in technical matters and therefore ask them for advice. Our wide-ranging expertise offers a strong environment for individual marketing concepts and digital storytelling.

  • Influencer
  • Market Leader
  • E-Commerce
  • Strong user confidence
  • Independent

The users of CHIP are...

...first movers, online shoppers! Curiosity, the desire to stay up-to-date and to know the latest products, information and test reports characterize our users. The high-income men and women between the ages of 20 and 49 enjoy shopping – especially on the internet.


Seit 1990 hat CHIP ein eigenes Testlabor direkt am Standort München. Jährlich werden hier rund 1.000 Produkte und Services getestet. Damit begleiten unsere Diplom-Ingenieure und Fachinformatiker im Testcenter die neuesten technischen Entwicklungen mit hohem Engagement. Pro Testkategorie erarbeiten sie ein Bewertungsverfahren, das fair, unabhängig und möglichst praxisnah ist.

Mehr über das CHIP Testcenter


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