BurdaForward @DMEXCO 2024 | Hall 08, Stand E041
#Goodvertising
#Goodvertising is our claim to good advertising. We have an eye on what our users want and know nothing better than the goals of our advertising partners. Trustworthy and performant environments for the right message in the right context - that's what our strong brands stand for. That's what #Goodvertising stands for.
Hall 08, Stand E041
Come by!
We can hardly wait to finally open the doors of our open-air stand again on September 18 and 19! Once again this year, we'll be welcoming you to our green oasis to make plans over a cool drink and a currywurst - whether classic or vegan. Plans for your company, your brand, your service. We will be happy to show you in person what FOCUS online, BUNTE.de, CHIP, TV Spielfilm and other brands have in store for you. We look forward to your visit!
Executive Roundtable
Dr. Lydia Rullkötter on “Trends in Media”
BurdaForward is once again represented at this year's dmexco when it comes to the big picture of the future. Together with representatives from Pinterest, L'Oréal and Schwarz.Media, Lydia Rullkötter, Co-CEO of BurdaForward, will be discussing the inevitable question at the Executive Roundtable: “How do I make good media today?” The Media Stage on September 19 from 10:20 - 11:00 a.m. will focus on the trends in advertising and publishing that will really determine the future.
Sustainable
Goodvertising meets sustainability
At BurdaForward, we understand goodvertising to mean integrating innovative, user-centered advertising with responsibility. We rely on constructive journalism to highlight solutions and bring important topics into the public debate, which opens up authentic communication channels for our advertising partners.
However, our interest in sustainability is not limited to goodvertising. With the Burda Group's “getting better” initiative, we promote climate and environmental protection measures.
Preserving our ecosystems
We make Germany bloom
At BurdaForward, we translate our sustainability convictions into actions such as flowering sponsorships and nursery flowering campaigns, creating significant flowering areas that promote biodiversity. Through projects with the Blühende Landschaft network, we are creating over 25,000 m² of flowering paradises, while the Kita-Blüh campaign teaches children about sustainability in a playful way.
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