Concept

Journalism for everybody

Our Concept

At the core of our concept is our company’s purpose – providing good news to help the people in Germany to lead a better life. To achieve this, we are breaking new ground, but remain true to our roots: our parent company Hubert Burda Media has been driving journalistic and technological innovations for more than 110 years.

We get close

The BurdaForward concept is based on the idea of offering reliable, relevant and solution-oriented information that is used by as many people in Germany as possible and not just a few. We achieve this by combining closeness to the reader, clarity and quality, the use of innovative technologies and the absence of payment barriers. Successful financing is ensured by innovative, user-oriented advertising and e-commerce services.

Together for media diversity

As a leading online publisher, we are rapidly striving to establish independent journalism as lasting and successful business model even in the digital world. We have committed ourselves to media diversity in Germany, and we have founded a publisher network to strengthen our mission. More than one hundred German publishers have already joined in. They exchange content, increase each other's reach and learn from each other. Our continuously growing community creates a counter-model to American media giants.