Video Advertising

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We get your campaign moving

In the multi-screen ranking of video marketers, we rank first with over 17 million unique users. Since the start of our "Video first" strategy, we consistently and reliably achieve more than 70 million video impressions per month.

Our Portfolio

Videos are fantastic short movies for in between. We know that our users love motion pictures and have developed special ad formats that appeal to them in a focused and entertaining way.

Outstream Video Ad

The Outstream Video Ad embeds itself smoothly into the editorial content and thus attracts a lot of attention. It only starts when at least 50 percent of the player is in the user's viewport. Delivery of the Outstream Video Ad is possible on all devices, as we use all common targeting segments.

As the first marketer in Germany, we control Outstream Video Ads via Header Bidding. Further information can be found in the Programmatic Advertising section.

Shortclip Ad

The shorter, the better: An advertising spot on the Internet should not last longer than 10 seconds - as almost 60 percent of all respondents to our Video Effects study agreed. It proves that the user satisfaction and acceptance of Shortclip Ads is higher compared to other video formats. Accordingly, we have consistently adjusted the length of our ads. They are available as Multi Screen on all brands and channels.

For the slightly longer advertising messages we recommend our Shortclip Ad Plus with 15 seconds length.

Select Video Ad

The user has the option to actively decide and to select the delivered video ad according to his own interests. Here, 100 percent visibility is guaranteed and the impact of your ad is particularly strong.

Interactive PreRolls

We rely on vPaid technology and are able to play HTML5 creatives throughout our network. With different templates you can animate your target group to interact both stationary and mobile. The BurdaForward portfolio provides you with maximum reach.

Semantic Video Targeting

Your PreRoll Spots are delivered thematically, as they are equipped with individual, real keywords and classified into targeting categories by our editors. As a result, you achieve a perfect fit and a target group-specific approach without divergence losses. Keywords and categories are based on information about the video content. In the BurdaForward portfolio you achieve maximum reach.

Further Information