Video Advertising

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We get your campaign moving

Videos are fantastic short films for in between and reach around 14 million people in the BurdaForward network. In order to address them in a targeted and entertaining way, we have developed special formats for your video message.

Our video highlights

Move with your message. Videos are very trendy and can convey content of all kinds in a very special way - whether entertaining, informative or emotional.

Shortclip Ad

The shorter, the better: An advertising spot on the Internet should not last longer than 10 seconds - as almost 60 percent of all respondents to our Video Effects study agreed. It proves that the user satisfaction and acceptance of Shortclip Ads is higher compared to other video formats. Accordingly, we have consistently adjusted the length of our ads. They are available as Multi Screen on all brands and channels.

For the slightly longer advertising messages we recommend our Shortclip Ad Plus with 15 seconds length.

Outstream Video Ad

The Outstream Video Ad embeds itself smoothly into the editorial content and thus attracts a lot of attention. It only starts when at least 50 percent of the player is in the user's viewport. Delivery of the Outstream Video Ad is possible on all devices, as we use all common targeting segments.

As the first marketer in Germany, we control Outstream Video Ads via Header Bidding. Further information can be found in the Programmatic Advertising section.