Performance
Attention to detail - offers and products for everyone
We present your product or service in the best possible light to arouse the interest of our users. With our conversion piece and a large inventory of native ads, we ensure that your product is not only seen, but also bought. Combined with a longer-term offer, it's all about attracting attention on our strongest publishers so that you benefit as a strong brand.
With the conversion piece, we accompanied the product launch of the new HUAWEI nova 9 and presented the smartphone and its highlights. We linked to the HUAWEI store so that readers could order the new smartphone directly. A conversion piece is particularly suitable for product presentations and product launches, as more information can be placed in the content.
Short, crisp and sales-promoting: Content Offer
With the content offer, we also present readers with attractive and promising offers at short notice in the form of a content article. Within the content offer, we link to your desired store and highlight individual offer or product highlights. Content tailored to our publishers always attracts a lot of attention.
Fall/winter sale at HUGO BOSS. The focus here is on bargain prices and sales. Readers can find out what to expect in this article. Whether sales, special offers or exclusive deals - the focus of the content is on saving money.
Hands On: From first impressions during unboxing to purchase inspiration - we present your product
Do you have a product that makes a good first impression? Then send it to our experts and we will take a close look at your product during unboxing and create inspiring and sales-promoting content. It doesn't matter whether it's a digital or physical product.
A hands-on is particularly suitable at Christmas time to present Advent calendars or gifts and not give away too much. A hands-on is therefore limited to special highlights and gives a brief but honest insight into the product. As in the case of Ankerkraut, there was a look behind a few doors of the spice calendar and an assessment of whether the calendar is worthwhile.
Your product in our everyday check: Sponsored Shopping Check
We test your product and create authentic and high-quality practical content on our BurdaForward portals. Whether it's a digital or physical product, we put everything under the microscope.
For the sponsored check with MediaMarkt, the Philips Lumea was tested over several weeks and a kind of diary was kept. This allowed readers to follow the Content Commerce Manager over a longer period of time and learn more about the product, the application and the results. This leads to a higher level of trust, as the product is not only purely presented, but is also tried out and a personal evaluation is given.
Product finder: The right product for the user
In unserem Produktfinder konzentrieren wir uns auf eine Produktpalette und stellen den Lesern spezifische Fragen zu ihren Bedürfnissen oder Anforderungen. Am Ende erhalten sie das Produkt, das am besten zu ihnen passt und auch direkt gekauft werden kann.
Ein Produktfinder ist ein geeignetes Produkt für Shops und Händler, um zum Beispiel eine bestimmte Kategorie aus dem Sortiment zu nehmen. Bei eBay war das Thema WLAN-Repeater. Der Produktfinder ermöglichte es, Geräte verschiedener Marken, die alle bei eBay erhältlich sind, aufzunehmen und zu bewerben. Dies stärkte das Vertrauen in eBay, da es eine große Auswahl an Produkten bot. Natürlich können Marken auch verschiedene Produkte aus einer Kategorie, wie z.B. Smartphones, im Produktfinder platzieren.
