Native
Swipe, Scroll, Drag, Hover
Our visual productions are now more interactive and opulent than ever! We achieve demonstrably high branding effects through customised implementation for each company.
Endless mountain panoramas and crystal-clear lakes
Our interactive brand page is tailor-made for the advantages of Switzerland. We show our neighbouring country from its most astonishing side with powerful images and numerous interactive elements such as individual maps. Readers are deeply impressed: they scrolled and clicked through the content for an average of almost 10 minutes. A duration that is almost unrivalled in the online world.
Magazine 2.0: Branded Magazine
With the Branded Magazine, we combine the advantages of print magazines that have been recognised for decades with the digital world. On an elaborate microsite, readers find themselves in a virtual magazine, browse through carefully created content and experience an unprecedented reading experience thanks to the professional and customised layout.
Huawei MateBook
The customised branded magazine is as multifaceted as HUAWEI's MateBook series. On each subpage, we have focussed on a target group and their needs as well as the corresponding MateBook. Large images and high-quality video material alternate with interactive spotlights and concise text sections. The elaborate layout and the strong reference to user needs were extremely well received by our readership: they scrolled and read through the branded magazine for around six minutes - and clicked on the integrated links over 4,000 times.
Whether overview, product series or deep dive: Visual Branded Hub
A single article is not always enough to adequately capture the multifaceted diversity of a topic. With a hub in the customer's branding, many areas can be clearly organised. It makes sense to book a hub with as few as three articles, offering products and manufacturers as a contact point for readers.
High-end gaming, video editing and 4K streaming
What until recently could only be achieved by high-performance computers can now be done by hand-sized smartphones. The performance seems endless, the possibilities are endless. The centrepiece is a unit that is responsible for all tasks: so-called system-on-a-chip processors such as the Snapdragon 888 from Qualcomm achieve great things. We have summarised exactly what they do in a separate and visually elaborate hub. The three main articles on gaming, photography and 5G provide both comprehensible and extensive details on the topics. The KPIs speak for themselves: with a target achievement of over 160 per cent, the campaign easily catapults itself into the league of best cases.
Editorial Branded Video
An attention-grabbing editorial branded video puts your service or product in the spotlight. It consists of an editorial video and your individual integration, which is labelled.
Insurance in the event of natural disasters
The devastating floods in July 2021 cost many lives and livelihoods. In our editorial brand video, we remind people of the serious consequences of the flood and, together with SIGNAL IDUNA, explain how to protect yourself financially against damage caused by heavy rain, flash floods and earth erosion. The topicality of the subject and the valuable information provided by our partner make our video a particularly eye-catching and native format.
Editorial Branded Hub
Our Editorial Branded Hub is the closest alliance between advertisers and editorial teams. Both partner content and editorial content are placed in an individualised section in order to transport the readership into their own thematic world.
How GSK benefits from the FOCUS Online editorial team
Together with our partner GSK, we have created a theme world on the topic of "shingles" that sensitises and educates FOCUS online users. Thanks to the mix of editorial and partner content, we were able to provide readers with a particularly large amount of information - from facts and figures on shingles disease to risks and late effects and vaccination protection. Instead of acting as a traditional advertising partner, GSK takes on the role of an expert who has made it their mission to draw special attention to shingles disease. Informative, native and close to the readership - this is exactly what makes our Editorial Branded Hub a complete success with a target achievement of 122 per cent.
Social Media Eventsupport
You are organising an event - and we offer you the right stage! On the high-reach Instagram channel of BUNTE.de, we can accompany your event in all relevant phases on request: From the application in advance to the live reporting on site to the follow-up report. Our editorial-style reporting not only attracts attention, but also increases the credibility of your message.
This special event was also intended to prove that CUPRA is much more than just a car brand: Under the motto "Live your spirit", the Spanish car manufacturer invited stars from TV and motorsport to the CUPRA Night in Munich. In order to reach as many interested parties as possible with authentic reporting, they opted for our event support at BUNTE.de. A perfect match! With exclusive interviews from the "blue" carpet as story ads and subsequent postings on the highlights of the event, we were able to produce exciting content for our subscribers and at the same time convey the special CUPRA spirit in an authentic way.
Branded Piece
With our editorial-style content, we have been entertaining, informing and inspiring our users for many years, creating strong branding effects. Companies simply tell us their topic - and we take care of the rest: from content creation, campaign management and optimization to campaign evaluation.
Do you think directly of Switzerland when you think of watches? At the latest since the new Glashütte Ordinance passed the Federal Council, this should no longer be the case. From now on, only watches that have actually been manufactured there may bear the prestigious indication of origin "Glashütte". Top quality, highly official - a real accolade for German watchmakers. One of the most renowned watch manufacturers in this region seized the opportunity: NOMOS placed this highly topical issue on FOCUS online in order to increase its brand awareness and generate attention for its latest product launch. And with great success. We poured the topics into an editorial-style article and benefited from the strong overlap between the NOMOS target group and our readership. The result: an average CTR four times higher than our benchmark and many clickouts to their website. Suddenly, not only Glashütte, but also we, were upside down.
Advertorial
We offer companies enough space to place their own content in the high-quality environment of the BurdaForward portals. To round off the editorial-style content, we run a simple correction loop and change the article so that it matches the look and feel of the brand. This is how we ensure that advertising becomes good news.
Whether city traffic or race track: Suzuki was keen not only to emphasize the versatility of the SV650 in its article, but also to convey the fun of riding with every word. The article on Fit for Fun, which was based on both technical details and emotions, appealed to all motorsport enthusiasts. With catchy teaser headlines such as "Fun on two cylinders: Why the SV650 is so desirable" and dynamic snapshots of the machine, we were able to increase the CTR to more than double the benchmark by the end of the campaign.