The self-booking tool for native ads & native articles
BurdaForward Ad Manager
Platforms such as FOCUS online, CHIP, FIT FOR FUN, gutefrage.net and TVSpielfilm appeal to a wide variety of target groups. Our self-booking tool, the BurdaForward Ad Manager, makes it easy to book high-performance image-text ads (native ads) and one-page advertorials (native articles) independently and in a targeted manner - without any minimum booking volume.
At one sight
Why our Ad Manager is perfect for your advertising
Direct booking
With the Ad Manager, native Advertising campaigns can be booked, tracked and optimized independently on the quality portals of the BurdaForward network.
Userfriendly
The Ad Manager's clear interface guides you through the booking process. Campaigns are ready to go in just a few minutes.
Futureproof
Even in a world without cookies, the Ad Manager controls campaigns in a targeted manner. This is ensured by our revolutionary "Sugarless" data strategy - our cookie alternative for healthy goodvertising.
Flexibility
Ad Manager campaigns can be individually started, stopped, changed or even expanded at any time. We guarantee full flexibility without a minimum booking volume.
Bid recommendation
Our self-booking tool offers an unbeatable advantage: optimal bid recommendations based on campaign performance! Increase your success by perfectly controlling your CPC or CPM bids.
Effective
Increase your advertising impact with our self-booking tool: targeted audience targeting, maximum effectiveness and impressive ads on top brands for a lasting "wow" effect."
Do it yourself
A performancebased price model
Native Ads & Native Articles can be created and booked independently in just a few minutes. Billing is based on campaign performance.
Self Booking
Five steps to your own campaign
Register for free: Sign up with just a few clicks and create your first campaign. You can immediately define the framework data such as duration or budget.
Use our innovative AI function to create your individual ads with images, graphics, CTA elements, etc. It's up to you how many ads you want to create. If you have any questions or comments, we will be happy to help you.
Place a CPC bid for your ads and select the desired contextual target group from 600 targeting categories.
You will receive a cost estimate for the campaign. This is based on a currently valid forecast for "ad clicks" and "article views". Existing customers also have the option of paying by invoice.
Current figures at a glance: You can track the performance of the campaign at any time via the report dashboard.
Transparency
High-quality environments easily identifiable
The new aqi service makes it easier for programmatic customers to identify high-quality environments as part of automated advertising processes.