The results from around 22 studies that were conducted alongside campaigns showed: native advertising leads to a boost in brand likeability & image.
How to be successful in the marketing funnel with the right brand content KPIs.
While cooking, driving or getting fit - the newest developments assist us in nearly every activity. But do we really need this much support of media in our everyday-business? Here is a study about futuristic technics and digital...
What emotions, responses and changes in attitude does native advertising trigger the user? Our study "HOW I MET YOUR USER" shows its impact of branded content by analyzing the campaing of the brand LIEBESKIND on Huffington Post.
What is the general attitude towards online videos and what devices are preferably used? Our first video effects study provides comprehensive insights into online video usage. Read more!
Smartphones and tablets conquer the market and the mobile web is changing our everyday lives. Read more about the latest developments in the mobile market in our mobile effects study 2015.
Our new Brand Effects Native study for our client Ontario Canada shows the effective combination of native teaser and display advertising.